Revenue Strategies Unveiled with Founder of AAYA Group,Vlatka Barcan @ Level up with Hakim #31

Unlocking Revenue and Profitability in HospitalityI dive into the world of hotel revenue management with Vlatka, a seasoned consultant with over 20 years of experience. Discover why focusing solely on occupancy and rates is a mistake, and learn how shifting your mindset toward profitability can transform your hotel's future. Vlatka shares her journey and practical strategies for boosting performance, managing distribution channels, and leveraging AI for smarter revenue tactics. This episode is essential for hotel owners and operators eager to challenge outdated paradigms and embrace innovation for lasting success.[Episode Chapters]0:00 - The hospitality revenue shift: what many still misunderstand4:35 - Vlatka’s journey into revenue management from operational roots10:00 - Common mistakes hotels make: reverse pricing, OTA dependence, and cost miscalculations15:20 - How independent hotels can boost first-month performance20:40 - The role of data, AI, and automation in future-proofing revenue strategies26:00 - Aligning sales, marketing, and operations for commercial success33:10 - Building trust internally and externally for better revenue results38:00 - The future of AI in revenue management: opportunities and risks44:00 - Distribution strategies in a complex, multi-channel environment49:00 - Why boutique, independent hotels hold a unique advantage in 2026-2753:00 - What does leveling up really mean for hotel leader?Connect with Vlatka Barcan https://www.linkedin.com/in/vlatka-barcan/Listen to Level up with Hakim on spotifyhttps://open.spotify.com/episode/6B4x4SMxAQVvgQuapV8KdN?si=kFhmCOuwS26veV7jZ48IhQApple Podcasthttps://podcasts.apple.com/us/podcast/level-up-with-hakim/id1872491718Amazon musichttps://music.amazon.co.uk/podcasts/8864be9e-558a-4632-94b2-6b121a5d7ebf/level-up-with-hakim