Reverse Engineering a Book

from Reinventing Professionals · host Ari Kaplan

I spoke with Melanie Herschorn, the founder of Big Impact Books, a publisher and book marketing strategist who helps attorneys and professionals become authors and recognized experts in their field. We discussed the greatest opportunities for lawyers to leverage a book to grow their practice, how lawyers can balance their client work with the demands of writing and promoting a book, and the effect of AI on publishing.

Episode metadata supplied by the publisher feed · Published Nov 21, 2025

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Reverse Engineering a Book

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This episode was published on November 21, 2025.

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