Reviving Tradition: The Legacy of Ulrich Meat Market w/ Lucas Van Wyk

SummaryIn this episode of Ag Ammo and Adventure, Steve & Todd interviews Lucas Van Wyk, president of the Iowa Meat Processors Association and owner of Ulrich Meat Market. They discuss the legacy of the meat market, the challenges and growth in the meat industry, and the balance between tradition and innovation in meat processing. Lucas shares insights on product development, community collaboration, and the impact of COVID-19 on their operations. The conversation concludes with exciting plans for expansion and the importance of supporting local meat processors.Hosts:Steve Larsen & Todd CoffeltMusic:Partner in Crime - Pablo and Pour DecisionsAudio & Post-Production:Rachel Yancey