Revolutionizing Local Retail with Locally.com founder Mike Massey

In this conversation, Jeremy Howlett speaks with Mike Massey, the founder of Locally.com, about the evolution of local retail and the challenges faced by specialty stores in the digital age. They discuss the importance of connecting local retailers with consumers, the resilience of local retail amidst the rise of e-commerce giants, and the future of omnichannel retailing. Mike shares insights from his journey in building Locally.com, the struggles of onboarding retailers, and the significance of creating a seamless shopping experience for consumers. The conversation also touches on the opportunities that exist in local retail and the changing landscape of consumer behavior.Thanks for reading A Bit of Curiosity! Subscribe for free to receive new posts and support my work.Key Takeaways* Locally.com was created to connect local retailers with consumers before it was a common feature.* Local retail is not dead; it is evolving and growing.* The shopper is the channel, and brands must adapt to consumer behavior.* Unreasonable hospitality is key to customer loyalty in retail.* The first few retailers onboarded to Locally.com were the hardest to acquire.* The compound effect is crucial in business growth.* Building a marketplace requires acquiring multiple customer types: retailers, brands, and consumers.* The future of retail will involve blended experiences across channels.* Local retail has significant opportunities that are often overlooked.* Engaging with local retailers can enhance brand visibility and customer loyalty. Where to connect with Mikehttps://www.linkedin.com/in/mikejmasseyMassey’s Outfitters in Louisiana https://masseysoutfitters.com/Locally.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit abitofcuriosity.substack.com