Revolutionizing Marketing: The Power of Incrementality & Data Insight featuring Nick Stoltz Chief Strategy Officer at Measured

This week we are featuring Nick Stoltz Chief Strategy Officer at Measured. Nick brings a wealth of experience as a growth hacker, creating success for companies, teams, and technology products through strategic vision, marketing, operations, product commercialization, and business development. He has been instrumental in driving revenue and implementing systems and processes that enhance customer success and bottom-line growth. His expertise spans the marketing ecosystem, including technology, analytics, campaign planning, and audience activation for both traditional and digital channels. Nick's journey includes pivotal roles at MarketShare, where he contributed to its growth from a small team to over 400 employees, leading to a $450M acquisition by Neustar. Following MarketShare, he served as the COO of North America for Blackwood Seven, managing media, AI analytics, and various managed services. Nick is currently the Chief Strategy Officer of Measured. Topics include: Beyond Common Attribution: Why Incrementality Testing Leads the Way Decoding Sales Drivers: Unveiling Truths with Marketing Mix Modeling Social Media Spending: Unmasking Over-Reporting and Maximizing ROI-Tech Stack