EPISODE · Jan 17, 2024 · 25 MIN
Revolutionizing Media Supply Chains: Transforming Carbon Data for a Greener Future
from Breaking Through The Mayhem · host Sightly
In Episode 14 of Breaking Through the Mayhem, presented by Sightly, Eric Shih, COO of Cedara, shares his career journey from the music industry to TV and ad tech, culminating in his arrival at Cedara driven by a personal passion for a sustainable future. Explore Cedara's mission to map carbon emissions in marketing and advertising, shedding light on the industry's crucial need for a sustainable supply chain. Eric emphasizes the importance of transparency, data-driven measurement, and collaborative efforts to make the advertising industry more sustainable. Join us for this insightful episode where sustainability intersects with advertising innovation with Eric Shih. For more on Cedara, visit Cedara.io and follow them on social media channels.
What this episode covers
In Sightly’s Breaking Through the Mayhem Episode 14, COO Eric Shih discusses Cedara’s mission to map carbon emissions. He emphasizes the crucial need for a sustainable supply chain in the advertising industry. Explore transparency and data-driven efforts for a more sustainable future.
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Revolutionizing Media Supply Chains: Transforming Carbon Data for a Greener Future
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