Revolutionizing the Credit Union Call Center: How to go from a service to sales model

It's no longer enough for credit union contact centers to simply answer questions and resolve issues. To remain competitive and ensure sustained growth, credit unions need to transition their contact centers from mere service providers to revenue-generating powerhouses. Join us in this enlightening episode as we delve deep into how credit unions can revolutionize their contact centers and turn every member interaction into a potential growth opportunity.  Today's guest on the Banking on Experience Podcast is Darlene Hilton, VP of Member Services at Lone Star Credit Union.  Darlene is here to bring you actionable steps on how to transition your contact center from a service-only approach to a sales-focused environment, without sacrificing the member service excellence that credit unions are known for. Join us as we explore how to leverage technology to better understand member needs, how to train your staff to identify and seize opportunities, and how to create a culture that fosters growth while maintaining the trust and integrity at the heart of your credit union. This episode is a must-listen for credit union leaders, contact center managers, and anyone in the credit union space seeking innovative ways to drive growth and transform their contact center into a dynamic, member-centric sales engine. Tune in and discover how to maximize your credit union's growth potential in the era of digital and relationship banking.