Revolutionizing Wellness Industry: The Apothecary Approach | Shizu Okusa | Apothékary

Shizu Okusa is the Founder & CEO of Apothékary, a plant-based farmacy that couples traditional medicine with modern day ailments, offering natural alternatives to over-the-counter drugs and beauty products. The company was established in 2019 and has since expanded their business beyond the US and now in 22+ countries worldwide. In This Conversation We Discuss:[00:52] Intro[01:39] Transforming No’s into a business idea[02:53] From Aha moment to a wellness journey[03:37] Modernizing Eastern apothecary[04:2] Gathering storefront insights for Ecommerce[05:41] Maximizing data-driven marketing[07:39] Embracing a remote and global team[08:22] The wave of mental wellness trends during COVID[10:24] Seizing the Shark Tank opportunity[11:50] Behind the scenes of Shark Tank filming[12:45] The numbers behind the Shark Tank pitch[14:03] Episode sponsors[16:06] Battling a hacking incident[18:16] Reflecting on social media best practices[19:05] Prioritizing email and owned media[21:19] The rise of wellness as gifts[22:46] The importance of targeted investor outreach[24:00] Clean, effective herbal remedies at ApothékaryResources:Subscribe to Honest Ecommerce on YoutubeMore natural way of life through vetted herbal remedies apothekary.co/Follow Shizu Okusa linkedin.com/in/shizu-okusa-87a25415/Schedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!