Revolutionizing Women's Health Through the Power of Values Driven Business, with Susan and Reshmi, Co-Founders of OVO

Most women have never thought twice about what their period products are actually made of. Susan and Reshmi did, and built an entire business around changing that.In this episode, I sit down with Susan and Reshmi, co-founders of OVO and 149tech, to discuss innovative approaches in women's health, focusing on clean, sustainable menstrual products and the importance of values-driven business practices.  From founding 149 Technologies to launching OVO, they share what it took to build the infrastructure, sourcing relationships, and certifications behind a genuinely different period care product, and the hidden costs associated with certifications and challenges most consumers never see.In this conversation, we cover: ↳ Susan and Reshmi's backgrounds and the journey to founding 149 Technologies ↳ Building the infrastructure behind women's health innovation ↳ The business model behind OVO and why period care needed a new approach ↳ The real challenges of sourcing, manufacturing, and navigating industry certifications ↳ The hidden costs behind compliance and what "certified" actually requires ↳ Why transparency and education are at the center of lasting cultural change in women's healthGetting to know the people and values behind the brands we bring into our homes changes everything. It's what turns a purchase into an intentional choice — and a label into something you can actually trust.And if you want to go deeper, check out The Hidden Microplastics Inside Your Home Masterclass, where Susan and Reshmi break down the hormone-disrupting chemicals hiding in conventional period care products, how to spot "clean" claims that still rely on these materials, and exactly what to look for instead. Their segment is one of 8 awareness-driven conversations with founders covering some of the highest-impact sources of microplastic exposure hiding in plain sight in your home, and it's completely free, on-demand, and available the moment you sign up.Sign up + start watching here nowIf you're wondering where to start in your own home, I work with moms one-on-one to create a personalized, low-tox swap plan for their specific home, family, and body's own natural detox pathways. Send me an email with your top 3 concerns, and I'll send you a link to a free 20-minute discovery call.This is exactly why I'm here: to help you find the everyday products in your home that may be quietly impacting your health, and to introduce you to the brands and founders I personally trust with my own family.This episode contains affiliate links. I may earn a small commission if you purchase through them at no extra cost to you, I only recommend brands I personally trust and use in my own home. This helps support the free content you enjoy on The Live Lightly Podcast, which in turn supports small businesses like OVO. Win, win, win!Shop OVO + use code LIVELIGHTLY26 for a discountSign up for the free masterclassWork with me, The Low-Tox ResetFollow along my low-tox living journey @livelightlybyjessica |  and for the latest podcast guests @thelivelightlypodcastWebsite: www.livelightly.ecoThe information shared in this episode is for educational and awareness purposes only and is not intended as medical advice. Please consult a qualified healthcare professional for any health-related concerns.