Revving Up Multifamily: Peter Roisman on Why Leasing is the Industry’s Untapped Goldmine

What if the secret to stabilizing your multifamily property wasn’t your capital stack or CapEx—but your leasing team?In this episode of The Stash Cast, Peter Roisman, serial entrepreneur and co-founder of Rev Leasing, takes us on a journey from golf courses and sports agencies to PropTech innovation. We dive deep into the real drivers of NOI, the myths of self-leasing properties, and why leasing professionals are the most underappreciated asset in real estate.Peter shares how Rev Leasing evolved from a boots-on-the-ground staffing company into a cutting-edge training and assessment platform built to transform underperforming leasing teams into revenue-generating powerhouses.We cover:* Why leasing professionals are the “tip of the spear”* The three Ps of leasing success: Person, Process, and Property* Why turnover kills revenue—and how to fix it* The biggest myths about leasing in the age of AI* Tactical ways operators and brokers can unlock more value* Peter’s entrepreneurial lessons from failure, mentorship, and CrossFitIf you own, operate, manage, or broker multifamily assets, this one’s a must-listen.🌐 Learn more: revleasing.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestashcast.substack.com/subscribe