Rewarding Shoppers with Pat Burke from Fetch Rewards

The CPG Guys Sri & PVSB are joined by Patrick Burke, Chief Revenue Officer at Fetch Rewards, a mobile app-based brand-building loyalty platform.In this episode, we cover the following topics with Patrick:Where does Fetch fit into the loyalty space? What is your core proposition for B2B and B2C?How does the application work for users? How is it different from other “comparable” applications like some of the well-known rebate platforms?Why would a brand choose to work with you versus investing in other options like retailer personalization platforms, FSIs, etc?Who are the users of the application? How are you acquiring them?How many users do you have on the platform? What is the “active or engaged” users metric that you promote and why is that meaningful to brands seeking to invest in loyalty mechanisms? Who are your brand partners? Are there particular categories that your solution delivers better value to brands?How do you work with your brand partners to build meaningful campaigns and what kinds of measurements do you provide to your clients to prove your value?Where have your brand partners found success? Any best practice case studies to share with us?How has your business vertical been impacted by the pandemic? How have you needed to adapt?What is next for Fetch? What is on the horizon?  To learn more about Fetch Rewards, please visit: http://www.fetchrewards.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.