EPISODE · Jul 15, 2026 · 22 MIN
REWORK - Don't write it down
from KDAV Radio
Customer feedback is valuable, but not all of it deserves a spot on your to-do list. In this episode, Jason Fried and David Heinemeier Hansson revisit a chapter from their book REWORK, sharing how 37signals filters feedback, why roadmaps can do more harm than good, and what happens when companies let fear drive their product decisions.Key Takeaways00:40 – Why writing down every customer request can work against you03:08 – Handling feedback on the technical and open source side07:37 – Why 37signals doesn't really use time specific roadmaps09:54 – How vague promises set customers up for disappointment13:33 – Avoiding promised feature regret16:10 – Don't let the fear of losing customers steer your decisions19:29 – Resisting the pressure to just "do something”Links and ResourcesRecord a video question for the podcastWatch The REWORK podcast on YouTubeBasecamp is the no-nonsense project management system. Sign up for free at Basecamp.comHEY is a fresh take on email. Sign up for a 30-day free trial at HEY.comFizzy is a modern spin on kanban. Sign up for free at fizzy.doBooks by 37signalsJason Fried on XDavid Heinemeier Hansson on X
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REWORK - Don't write it down
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