RG 324 - Creating Content That Brings True Value to Your Audiences – w/ John Casmon

How do you create content that brings value to your audiences? Let’s learn all about what goes into content creation for investors with a former corporate marketer and a good friend of mine, John Casmon. John is another returning guest on the show with us this week to share how far they’ve come since we had them on the podcast. For those who don’t know John from our previous episodes, he is the founder of Casmon Capital Group, a company that helps investors meet their goals through apartment investing. He is also the host of the Multifamily Insights podcast, a co-founder of the Midwest Real Estate Networking Summit, and a former corporate marketing professional who has worked with big names like General Motors, Nike, and Coors Light. Despite his success now, John is no stranger to obstacles. What does he do to overcome imposter syndrome? What strategies does he use to manage all the platforms he’s growing? How does he share content in a way that brings value to other people? Let’s find out in today’s jam-packed episode. KEY TAKEAWAYS 1. Investing is not a linear path, and that’s okay. 2. Make sure you focus on the most important things that will help you grow. 3. For those who make content, be clear about what you promise. 4. When creating content, get to know your audience first. Learn about their challenges, how they think, and what their goals might be. LINKS https://www.casmoncapital.com/ https://www.linkedin.com/in/multifamily-apartments-john-casmon/ https://podcasts.apple.com/us/podcast/multifamily-insights/id1269346577 http://www.midwestresummit.com/ INVESTMENT OPPORTUNITIES Want to invest alongside Reed? All investments are 100% PASSIVE. Historical returns to accredited investors have ranged 18-31% annualized! To find out more, head on over to… www.reedgoossens.com