Rhetorical Signals in Crowdfunding Campaigns (Moradi et al. 2024) | FT50 JAMS VSSER25

#VSSER25 #Session4Welcome to Revise and Resubmit, the podcast where we dive deep into groundbreaking academic research that’s shaping the future of business, marketing, and society.Today, we’re unpacking a fascinating study that blends psychology, language, and finance—yes, all in one. It’s titled "The Time-Varying Effects of Rhetorical Signals in Crowdfunding Campaigns", authored by Masoud Moradi, Mayukh Dass, Dennis Arnett, and Vishag Badrinarayanan, and published in none other than the Journal of the Academy of Marketing Science—a prestigious journal in the FT50 list. That’s right, this isn’t just any publication—it’s one of the most influential voices in marketing research today.Here’s the big idea: When you launch a crowdfunding campaign, every word you write matters—not just what you say, but how you say it, and when you say it. These researchers analyzed over 1,200 Kickstarter campaigns using linguistic tools and functional data analysis to find out which types of rhetorical signals—like emotional tone, cognitive appeal, or a sense of community—work best at different points in a campaign's timeline.Early in the campaign? You’ll want emotion and clear, rational thought. But as the days tick by, a warm, communal voice and a consistent linguistic style can make or break your success. Oh—and don’t forget your backers. The more you have, the stronger your words become.So here’s the million-dollar question:If language can unlock funding at just the right time… are we all just one perfectly timed sentence away from success?Stick around as we break down the research, the methods, and the takeaways—right here on Revise and Resubmit.A big thank you to the authors Masoud Moradi, Mayukh Dass, Dennis Arnett, and Vishag Badrinarayanan, and to Springer Nature for publishing this important work in the FT50-listed Journal of the Academy of Marketing Science.If you loved this episode, make sure to subscribe to "Revise and Resubmit" on Spotify, and check out our video breakdowns on YouTube at "Weekend Researcher". You can also find us on Amazon Prime and Apple Podcasts—wherever you get your academic fix.ReferenceMoradi, M., Dass, M., Arnett, D. et al. The time-varying effects of rhetorical signals in crowdfunding campaigns. J. of the Acad. Mark. Sci. 52, 370–398 (2024). https://doi.org/10.1007/s11747-023-00943-5Youtube Channel⁠https://www.youtube.com/@weekendresearcher⁠Support us on Patreonhttps://patreon.com/weekendresearcher