Rhianna (The Eleventh Hour Concierge) on Making It Happen and Sniffing Out a Flaker a Mile Off

What does it take to go from grooming at two World Games to building a business where clients call you, quite literally, at the eleventh hour , and trust you to make it happen?In this episode of the Equitas Podcast, Sarah speaks with Rhianna, founder of The Eleventh Hour Concierge, an equestrian and lifestyle concierge business built out of more than a decade spent behind the scenes as an international show groom. Their conversation moves from the riding school where she started as a ten-year-old volunteer, equestrian admin, to the new "experiences" of her business today, exploring what it means to build something entirely your own out of a lifetime spent quietly making things work for other people.The unlikely start: how a babysitter's part-time job at a local riding school turned into a decade grooming at two World Games and countless five-star shows.What being a groom actually involves — and why Rhianna calls it “being everything all in one.”The years-long battle with self-belief that came before she trusted her own skill.Why the name “The Eleventh Hour” is personal before it's practical.Running a concierge business with ADHDInside Chapter 11 Private Experiences, including the fully styled Beach & Brunch days she runs for clients and their horses.Why she has no interest in growing The Eleventh Hour into anything bigger than she can still do herself.Links: eleventh-hour.co.uk  |  Instagram & TikTok: @eleventhhourconcierge