Rhoback with Matt Hertz
Episode 35 of the Unboxing Ecommerce: Operations Behind Online Brands podcast, hosted by James Marks and Jennifer Yates, titled "Rhoback with Matt Hertz" was published on March 25, 2025 and runs 45 minutes.
March 25, 2025 ·45m · Unboxing Ecommerce: Operations Behind Online Brands
Summary
James and Jennifer are joined by their final guest, Matt Hertz, Founder and CEO of Third Person, a digital marketplace helping ecommerce brands discover and connect with the right fulfillment partners. With 15 years of experience leading ecommerce operations at companies like Rent the Runway, Birchbox, and Shyp, Matt also runs a consultancy, Second Marathon, that has helped brands like Hexclad, Away, Birdies, and Milk Bar optimize their supply chains. He’s an active advisor and angel investor...
Episode Description
James and Jennifer are joined by their final guest, Matt Hertz, Founder and CEO of Third Person, a digital marketplace helping ecommerce brands discover and connect with the right fulfillment partners. With 15 years of experience leading ecommerce operations at companies like Rent the Runway, Birchbox, and Shyp, Matt also runs a consultancy, Second Marathon, that has helped brands like Hexclad, Away, Birdies, and Milk Bar optimize their supply chains. He’s an active advisor and angel investor and lives in Nashville.
Why Rhoback?
Matt first noticed their apparel on Zoom calls—specifically, the logo of a dog featured prominently on shirts. Curious, he did some research and discovered the brand’s activewear, performance polos, and strong connection to dog lovers. As a self-described “dinkwad” (dual income, no kids, with a dog), Matt connected immediately with Rhoback’s mission and branding.
Explore Rhoback: www.rhoback.com
Research Included These Sources
- Rhoback: www.rhoback.com/pages/our-story
- G&E Magazine: www.gandemagazine.com/a-quick-round-with-rhoback-activewear
- RocketReach: www.rocketreach.co/rhoback-profile_b4568f62fca05faa
- The Darden Report: news.darden.virginia.edu/2017/02/12/rhoback-activewear-startup
- Washingtonian: www.washingtonian.com/2017/10/23/story-behind-rhodesian-ridgeback-dog-inspired-activewear-line-awesome
- Change Climate: explore.changeclimate.org/brand/rhoback-inc
Other Sites Mentioned
- Shoe Dog (Nike Memoir): en.wikipedia.org/wiki/Shoe_Dog
- Christopher Reeve: en.wikipedia.org/wiki/Christopher_Reeve
- American Humane: www.americanhumane.org
- Reeve Foundation: www.christopherreeve.org
Connect with Matt Hertz
- LinkedIn: www.linkedin.com/in/hertz/
- Third Person: www.thirdperson.co
_______________
Have a brand/shopping experience you want us to review? Send us a message at [email protected]
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
_______________
Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com
Similar Episodes
Nov 17, 2020 ·54m
Nov 10, 2020 ·43m