EPISODE · Mar 25, 2025 · 45 MIN

Rhoback with Matt Hertz

from Unboxing Ecommerce: Operations Behind Online Brands · host James Marks and Jennifer Yates

James and Jennifer are joined by their final guest, Matt Hertz, Founder and CEO of Third Person, a digital marketplace helping ecommerce brands discover and connect with the right fulfillment partners. With 15 years of experience leading ecommerce operations at companies like Rent the Runway, Birchbox, and Shyp, Matt also runs a consultancy, Second Marathon, that has helped brands like Hexclad, Away, Birdies, and Milk Bar optimize their supply chains. He’s an active advisor and angel investor and lives in Nashville.Why Rhoback?Matt first noticed their apparel on Zoom calls—specifically, the logo of a dog featured prominently on shirts. Curious, he did some research and discovered the brand’s activewear, performance polos, and strong connection to dog lovers. As a self-described “dinkwad” (dual income, no kids, with a dog), Matt connected immediately with Rhoback’s mission and branding. Explore Rhoback: www.rhoback.comResearch Included These SourcesRhoback: www.rhoback.com/pages/our-storyG&E Magazine: www.gandemagazine.com/a-quick-round-with-rhoback-activewearRocketReach: www.rocketreach.co/rhoback-profile_b4568f62fca05faaThe Darden Report: news.darden.virginia.edu/2017/02/12/rhoback-activewear-startupWashingtonian: www.washingtonian.com/2017/10/23/story-behind-rhodesian-ridgeback-dog-inspired-activewear-line-awesomeChange Climate: explore.changeclimate.org/brand/rhoback-incOther Sites MentionedShoe Dog (Nike Memoir): en.wikipedia.org/wiki/Shoe_DogChristopher Reeve: en.wikipedia.org/wiki/Christopher_ReeveAmerican Humane: www.americanhumane.orgReeve Foundation: www.christopherreeve.orgConnect with Matt HertzLinkedIn: www.linkedin.com/in/hertz/Third Person: www.thirdperson.co_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com

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This episode was published on March 25, 2025.

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