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Mar 25, 2025 45 min

Rhoback with Matt Hertz

from Unboxing Ecommerce: Operations Behind Online Brands Hosted by James Marks and Jennifer Yates

James and Jennifer are joined by their final guest, Matt Hertz, Founder and CEO of Third Person, a digital marketplace helping ecommerce brands discover and connect with the right fulfillment partners. With 15 years of experience leading ecommerce operations at companies like Rent the Runway, Birchbox, and Shyp, Matt also runs a consultancy, Second Marathon, that has helped brands like Hexclad, Away, Birdies, and Milk Bar optimize their supply chains. He’s an active advisor and angel investor and lives in Nashville. Why Rhoback? Matt first noticed their apparel on Zoom calls—specifically, the logo of a dog featured prominently on shirts. Curious, he did some research and discovered the brand’s activewear, performance polos, and strong connection to dog lovers. As a self-described “dinkwad” (dual income, no kids, with a dog), Matt connected immediately with Rhoback’s mission and branding. Explore Rhoback: www.rhoback.com Research Included These Sources Rhoback: www.rhoback.com/pages/our-story G&E Magazine: www.gandemagazine.com/a-quick-round-with-rhoback-activewear RocketReach: www.rocketreach.co/rhoback-profile_b4568f62fca05faa The Darden Report: news.darden.virginia.edu/2017/02/12/rhoback-activewear-startup Washingtonian: www.washingtonian.com/2017/10/23/story-behind-rhodesian-ridgeback-dog-inspired-activewear-line-awesome Change Climate: explore.changeclimate.org/brand/rhoback-inc Other Sites Mentioned Shoe Dog (Nike Memoir): en.wikipedia.org/wiki/Shoe_Dog Christopher Reeve: en.wikipedia.org/wiki/Christopher_Reeve American Humane: www.americanhumane.org Reeve Foundation: www.christopherreeve.org Connect with Matt Hertz LinkedIn: www.linkedin.com/in/hertz/ Third Person: www.thirdperson.co _______________ Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks: www.linkedin.com/in/jameslmarks www.withtrivial.com Connect with Jennifer Yates: www.linkedin.com/in/jenniferayates www.workwithroux.com _______________ Coverart imagined and designed by our friend, Melissa Dettloff www.melissadettloff.com

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James and Jennifer are joined by their final guest, Matt Hertz, Founder and CEO of Third Person, a digital marketplace helping ecommerce brands discover and connect with the right fulfillment partners. With 15 years of experience leading ecommerce operations at companies like Rent the Runway, Birchbox, and Shyp, Matt also runs a consultancy, Second Marathon, that has helped brands like Hexclad, Away, Birdies, and Milk Bar optimize their supply chains. He’s an active advisor and angel investor...

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Rhoback with Matt Hertz

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This episode was published on March 25, 2025.

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