EPISODE · Jun 16, 2026 · 8 MIN
日本觀光雙重定價：本地客與外國客不同價，解決人潮衝擊還賺更多？
from 創意每天聽
今天想跟大家聊一個發生在日本的創新案例。我看到的時候，覺得這個做法很有意思，也蠻值得台灣參考的。 嗯，你說的是日本觀光熱點採取「雙重定價」的策略嗎？對本地人和外國遊客收取不同費用，來解決人潮擁擠的問題。 對，就是這個。一般來說，我們做生意都希望一視同仁，特別是在觀光業，很少會聽到對不同客群收不同價格。 沒錯，這點其實不容易做到。很多公司會擔心這會引起爭議，甚至被認為是歧視，影響品牌形象... 完整 Podcast 內容，請到 https://xiaoko.com 讀取文字版
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日本觀光雙重定價：本地客與外國客不同價，解決人潮衝擊還賺更多？
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