EPISODE · Dec 2, 2009 · 10 MIN
Ricardo Pastore - ESPM
from HSM PodCasting · host PodCasting Brasil
O marketing de varejo precisa enfatizar o relacionamento, já que a política do menor preço, isoladamente, já não tem o poder de cativar o cliente. As principais transformações do mercado varejista mostram que a comunicação será fundamental na relação com o consumidor.
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