Rick Bennett and Christopher Lochhead

In this Marketing Over Coffee: We're on Summer Break but Christopher Lochhead offered to share his interview with Rick Bennett! Direct Link to File Brought to you by our sponsors: WordStream and Klaviyo Marketing that causes emergency board meetings and CEO firings at my competitors He tests 20 ideas a day on Facebook "What I do is not politically correct, it's tough to find CEOs who have the guts to do what I do…. Ads that attack like speed crazed wolverines" Ellison's Law: You're not allowed to say anything that one of your competitors could say. Demoralize the generals, inspire your investors, employees are motivated, customers know they have a winner, your sales force is confident God Hates Cowards Learning the most from your losses is not entirely true Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! "Marketing is too important to be left to the marketing department" Where startups go to die 42:24 "None of that exists, not a fuckin' none of it" Email marketing is one of Klaviyo's core offerings – when you leverage personalization driven by a 360-degree view of the customer, they're more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee Chateau de Neuf Super Ding Dong Marc Benioff is Larry with a conscience 11 Point Google Analytics Checklist - Get Checked! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.