Ride-in-Style Podcast: Episode 16 Melanie White of Helwig

from Ride-in-Style: A Glimpse into the World of Auto Restyling and Aftermarket Upgrades · host AutoStyle Marketing

In episode 16 of the Ride-In-Style podcast, hosts Jesse and Josh interview Melanie White, CEO of Hellwig Products. Their conversation covers Melanie's journey from making cold calls to becoming CEO, the company’s family history and involvement in SEMA, the challenges they faced during the pandemic, how they approach customer service, maintaining the company's quality standards and legacy, and Hellwig's broad set of products. Melanie also shares her experience as a volunteer and part of SEMA’s board of directors and her vision for the future of both Hellwig Products and the industry in general. 00:00 Hot Takes 00:41 Introduction & Background 14:47 Toughest Challenges 20:20 Advice To Younger Self 36:40 Dealing With Customers 38:42 Collaboration Stories 51:16 What excites Melanie? Learn more at https://autostylemarketing.com.

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This episode is 59 minutes long.

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This episode was published on February 17, 2024.

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