Ride-in-Style Podcast: Episode 19 Rod Bennett of Chrome Enhancements

The Evolution of a Restyling Business: Rod Bennett's Chrome Enhancements Journey This episode of the Ride-In-Style podcast, hosted by Jesse Stoddard and Josh Poulsen, features an in-depth interview with Rod Bennett of Chrome Enhancements. The discussion covers the unique aspects that set Bennett's business apart in the competitive automotive restyling industry, emphasizing the importance of consistency and relationship-building with dealerships. Bennett shares his journey from starting in the industry in the late '80s, selling hubcaps and trim, to evolving his business through changing trends from chrome to blackout styles. He reflects on his transition from the auto industry to building call centers globally, and eventually returning to his roots in automotive restyling by reviving Chrome Enhancements. The episode touches on Bennett's missed opportunity with Amazon, the challenges faced by the aftermarket automotive industry, including supply chain issues, and the future of automotive restyling. Bennett also discusses his involvement in the SEMA Pro council and the importance of networking within the industry. The conversation concludes with Bennett's outlook on the growth potential of the aftermarket sector and a call to action for involvement and innovation within the automotive community. 0:00 Ride-in-Style Podcast: Episode 19 Rod Bennett of Chrome Enhancements 00:46 Introduction & Background 24:35 Rod's Toughest Challenges 32:01 What Sets Rod's Business Apart 37:56 How Is The Industry Changing? 48:53 What Excites Rod About His Business? Learn more at https://autostylemarketing.com