Ride-in-Style Podcast: Episode 39 Jay Ehret of Pickup Outfitters

In this episode, Jesse Stoddard and Josh Poulson welcome Jay Ehret from Pickup Outfitters. Jay shares his incredible journey from starting as a DJ, moving into sales and marketing, and eventually becoming the owner of a successful truck accessories business in Texas. Learn about Jay's innovative marketing strategies, the challenges he faced in staffing and operations, and his involvement with SEMA. Jay provides valuable insights on the importance of understanding every aspect of your business and the significance of industry networks. Don't miss this deep dive into the world of automotive restyling and the steps Jay took to build Pickup Outfitters into what it is today.Key Moments:00:00 – Introduction & Welcome02:09 – Radio Broadcasting Background03:22 – Entering the Automotive Aftermarket05:30 – Outgrowing the Original Location07:23 – Finding and Remodeling the New Property08:52 – What Pickup Outfitters Does11:23 – Role in the Company12:26 – The Importance of Understanding Your Business13:58 – Biggest Challenge15:34 – Advice to Past Self16:53 – Industry Excitement18:16 – The Value of SEMA and Industry Networks18:58 – Work-Life Balance and Delegation20:03 – Building a Great Team Without Industry Experience21:12 – Marketing Genius: Truck Nudity Commercials22:03 – How to Follow Pickup OutfittersThanks for tuning in to the Ride-in-Style Podcast.Learn more about our guests: https://www.createacommotion.comBrought to you by AutoStyle Marketing – The automotive aftermarket restylers favorite agency with a CRM built custom for restylers. Visit https://autostylemarketing.comCo-hosted by Josh Poulson of Auto Additions: https://autoadditions.net#RideInStylePodcast #AutoStyleMarketing #RestylerCRM