RIP Long Tail

When media becomes more niche, institutional brands suffer. What used to be thought of as the long tail has now become a thick tail. Individual creators are poised to replace these niche brands as media and culture fragment. Plus: Is Google's stranglehold on search finally waning? Links:The People vs Algorithm NewsletterThe Rebooting NewsletterThe Rebooting PodcastsUniversal Entities This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com