PODCAST · technology
People vs Algorithms
by Troy Young, Brian Morrissey, Alex Schleifer
Uncovering patterns of change in media, culture, and technology, each week media veterans Brian Morrissey, Alex Schleifer and Troy Young break down stuff that matters. Get our newsletters:https://www.peoplevsalgorithms.com/https://www.therebooting.com/ www.peoplevsalgorithms.com
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202
Cognitive Struggle
They debate warnings from Anthropic researchers that AI could kill humanity, whether anyone can credibly calibrate those risks and whether a visible catastrophe will be required before governments act. They also examine Meta’s Muse and the shift from chatbots and specialized agents toward personal assistants that could swallow large parts of the app economy. Meanwhile, AI may not be causing mass unemployment, but it is weakening entry-level white-collar work and the apprenticeship system young people need to get started. Underlying it all is the disappearance of cognitive struggle as phones and AI make it easier to avoid concentration, boredom and difficult thinking. Plus: the iPhone Fold, the analog revival, Ivan Lendl’s Mitteleuropa wisdom, podcast mixtapes and Troy’s missing car.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on Twitter* Join our community - PvA Field NotesChapters:* 01:47 9/11 Anniversary Reflections* 08:13 US Open Late Nights* 12:06 iPhone Fold and AI Assistants* 37:56 Safetyism And Risk Culture* 42:59 China Race And Trust Gap* 50:00 Practical Risks And Prep* 01:02:11 Analog Revival And Community* 01:10:35 Good Product* 01:14:24 Episode Wrap This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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201
Strong Meat
We look ahead to the release of GTA 6 while tackling the implications of the doomsday sci-fi AI narrative, the use of social cost to coerce behaviors, and how giant sports events like the US Open are now more brand activation and corporate hospitality platforms.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on Twitter* Join our community - PvA Field NotesChapters:* 12:00 GTA VI* 20:47 Meta Layoffs* 33:07 Hugging Face Agent Swarm* 40:03 AI China Race* 47:42 Social Costs And AI* 01:09:04 Good Product* 01:16:58 Credits This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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200
Owning the Narrative
Dolly Parton owned a very American narrative of being born poor but making something out of nothing through talent and hard work. In contrast, tech tried to control its narrative and instead stoked backlash to their grand project of AI. Plus: A celebration of nerding out, from the Stick Guy to Emma Camp to David Senra. And a conversation with the WSJ computational journalist John West about why the successor to the open web is small private groups.* Buy John West’s new book - The Internet Will Die and So Will You* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on Twitter* Join our community - PvA Field NotesChapters:* 00:00 Internet Impermanence* 02:44 Dolly Parton Legacy* 10:04 AI Narrative Crisis* 29:35 Fine Line of Authorship* 38:13 Celebration of Nerding Out* 44:17 Carney is an Interesting Character* 50:23 AI Newsrooms And APIs* 56:08 Flock Cameras And Privacy Backlash* 01:03:38 John West On AI And The Dying Web* 01:17:38 Importance of Forgetting* 01:27:30 What is a Computational Journalist? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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199
Social Media is Dead
What replaced it is an algorithmic entertainment machine where everyone is selling something, AI makes authenticity harder to trust, and the platforms increasingly have little to do with your actual social network. Brian, Troy and Alex argue over what comes next, why belief may be scarcer than attention, and whether we need more arguments.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on Twitter* Join our community - PvA Field NotesChapters:* 01:12 AI Fakes and Social Trust* 15:38 The Case for Arguments* 28:30 Flock Cameras And AI Surveillance* 33:26 Taboola Takes Over NBC Ads This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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198
The Provenance Problem
Suno makes real songs harder to tell from fake. Launch videos are coming across as fake — and the engagement is fake. Drawing the line between creative tool and robot authorship is fuzzy. We debate people’s right to know what AI made and the role of regulation. Plus: Bobby Fingers as AI antidote, Meta’s open source push, the Great GDP Debate, media’s exit from the attention economy, and the brand problem Democrats face from Woke 1.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on Twitter* Join our community - PvA Field NotesChapters:* 00:00 Open* 00:31 Welcome* 04:38 Field Notes Update* 06:16 Anthropic Watermarking* 09:40 Provenance Problem* 22:42 Meta Back in AI* 35:28 NVIDIA Compute Futures* 37:17 Media Survival Playbook* 40:19 Bobby Fingers Craft Era* 47:27 GDP Beyond the Numbers* 50:52 Woke 1.0 Aftermath* 01:01:00 Credits This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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197
Sales Energy
They take risks, they’re fueled by rejection, they know the power of relationships, they’re competitive and they will do shots. The best sellers follow the way of Catalan fishermen: To get the fish, you gotta get your ass wet. Plus: Why the NYT and WSJ hit escape velocity, AI’s new oddball character, and the folly of trying to out-YouTube YouTube.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on Twitter* Join our community - PvA Field NotesChapters:* 00:00 Open* 00:36 Welcome* 02:11 Linda’s Character Flaws* 05:54 Spencer Vs Galloway* 11:50 Netflix Offsite Drama* 13:25 Salespeople Vs Marketers* 15:36 AI’s New Main Character* 26:36 Rubbers Mystery* 29:29 Biohacking Identity Shift* 36:06 NYT WSJ Escape Velocity* 43:29 Creator Models Beyond Personality* 48:53 YouTube Is Untouchable* 51:04 Hearst Buys A&E* 56:00 Good Product* 01:00:54 TRB Audience Summit 9/17* 01:02:17 Credits This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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196
AI’s High School Cafeteria
This week we unpack Silicon Valley’s latest AI power struggle, asking whether the battle over open models is really about competition or about taking down Anthropic. We also explore why the internet feels increasingly broken, how content marketing quietly won, and what happens when every company becomes a media company. Good Product this week is a healthy ego. We discuss how it affects leadership, mental health, ambition, insecurity, and what it means to build a healthier relationship with success. Plus: AI agents in communities, the future of branding, and one very chaotic recording session from Sicily.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:35 Welcome* 02:16 Anonymous Feedback Sparks* 08:38 Open vs Closed AI Drama* 12:03 Who Benefits From Open Weights* 17:28 Power Plays and Regulators* 21:10 Meet Linda the Agent* 25:35 Content Marketing Wins* 32:47 Paywalls Ruin the Web* 37:27 Platforms and New Moats* 41:29 AI Flood and Filtering* 47:53 Good Product* 56:45 Credits This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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195
The New Moat
Publishers see the writing on the wall for traffic-based models and are instead looking to experiential gatherings that bring together communities. We discuss why events are becoming media’s new moat, the tensions that come with building them, and what happens when AI agents begin acting on their own. Plus: the hypocrisy of closed AI models, Coca-Cola’s Marlboro moment, and why the collapse of the media career ladder is forcing a generation of experienced executives to become free agents.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:29 Welcome* 04:08 What Makes Events Great* 15:58 Media Turns To Community* 29:25 OpenAI Agent Breakout* 37:17 Coke Rebrand* 43:23 Zaslav Buys Summer Camp* 46:58 Gen X Career Compression* 58:21 Guardian Model and Substack Anti AI* 01:01:58 Why Video Aggregation Fails* 01:04:00 Publishers vs Google Threats* 01:07:06 Good Product* 01:15:41 Credits This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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194
In Praise of Aggregation
AI should eliminate the need for human content aggregation, yet it's still going strong, as seen by the influential subscriber base of News Items and popularity of aggregation-heavy newsletters like Feed Me. Plus: Argentina's heel turn, Taco Bell's messy brand crisis and a drop-by from CEO Whisperer and self-proclaimed King of Quickbooks CJ Gustafson of Mostly Metrics to discuss tokenomics and building Mostly Metrics into a $5m business.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:58 Welcome* 01:41 Field Notes Community* 05:38 Media Feuds and Characters* 13:18 World Cup* 21:01 Affiliate Cookie Stuffing* 29:43 Standing Out in Marketing* 38:06 Future of Aggregation* 51:18 Good Product* 57:47 Overtime with CJ Gustafson* 01:02:33 Tokenomics For CFOs* 01:09:04 Measuring AI ROI* 01:16:13 What CFOs Actually Do* 01:18:53 Mostly Metrics Business Model* 01:24:34 A Good Business Pays Well* 01:28:30 Credits This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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193
Protecting Alpha
This week, we discuss why the AI safety narrative is shifting from doomerism to the risk of AI eliminating both companies’ and individuals’ alphas, or what makes them unique and confers on them an advantage over the rest of the crowd. For companies, that means assessing whether to trust big AI companies with their proprietary data, and for individuals it means not outsourcing critical thought to a robot everyone else has. Plus: Why Xbox hit a wall, publishers pivot again to video, and the World Cup’s heroes and villains. On PvA OT, Hearst Newspapers chief product & strategy officer Bridget Williams discusses how to make local news a utility.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 01:03 PvA Notes Update* 07:20 World Cup Fever* 21:43 Drones, Cruises & Boats* 27:36 AI Safety and Stolen Alpha* 40:07 Can Policy Beat the Market* 45:41 Why Xbox Is Struggling* 49:56 Publishers Pivot to Netflix* 56:56 Local News as Utility with Bridget Williams* 01:01:28 AI Tools and Experiments* 01:11:13 Free vs Paid News Strategy* 01:16:17 Good Product* 01:18:26 Credits This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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192
The Coldplay Protocol
We dig into the tangled collision of journalism and the creatory economy. Emily Sundberg’s Zuckerberg interview, Brian’s christening as the Matt Belloni-of-advertising, and why guys like Scott Galloway and Gary Vaynerchuk get a pass to cash in while "real journalists" get side-eyed for it. We also unpack AI's creeping presence in music and writing — can you love an AI song, what happens to "providence" when anyone can fake authenticity, and why lo-fi, bathtub-recorded music is having a moment as a rebellion against it. Along the way: the AI spending bubble, token bills gone wild, the Comcast/Versant breakup, the great AC debate, and a working theory that once you're successful enough, you inevitably become Coldplay.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:56 PvA Travel Log* 26:37 AI Costs and Dumb Pipes* 42:39 Comcast Spins Off NBCU* 48:12 Hollywood Meets Homelessness* 52:44 Personality Media Fatigue* 01:03:31 Fake Podcast Aesthetics* 01:05:19 Good Product* 01:10:00 Credits This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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191
Cannes is CES with Rosé
This week’s episode leans heavily into Cannes, which is a world where everyone is selling and many are lying. Creators are the cool kids of Cannes, while the site of a drone show by a mobile ad network is considered normal. Plus: Ana Andjelic on what makes A24 unique.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:23 Welcome* 01:45 Reporting From Cannes* 08:25 Retail Media Makes Content* 13:46 Creator Con* 23:42 Smart Glasses Arms Race* 29:26 AI Empire Leverage* 31:59 A24 Money And Mystique with Ana Andjelic* 37:58 Publishers vs Google* 45:49 Cannes Cool Kids* 47:41 Good Product* 54:08 PVA Notes Updates* 55:45 Fan Feedback* 58:24 Credits This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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190
Americamaxxing, AI Taste Wars, World Cup Soft Power
We debate whether Anthropic painted itself in a corner with its safety messaging, if Snap Specs pass the taste test, Elon as American icon, and the World Cup and Trump’s UFC fight showcasing the profound weirdness and contradictions at the heart of the American experience. Plus: Anonymous Banker on why Fox paying $22 billion for Roku makes sense and Troy says someone will buy Semafor.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:23 Welcome* 01:52 Field Notes Update* 07:38 PvA Mixers and Cannes* 11:05 Anthropic Export Controls* 18:57 Who Controls Intelligence* 22:29 Snap Specs Taste Test* 31:38 Media Ads Are Over* 38:18 World Cup Soft Power* 45:50 Elon The Trillionaire* 49:11 Fox Buys Roku* 56:30 Post Text Media Future* 01:02:58 Good Product* 01:05:37 Credits This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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189
The Abundance Economy
Seen one way, AI has democratized the creative process. Seen another, we are swimming in a sea of mediocrity that inevitably crowds out attention to human-led creativity. Plus: Handicapping Hot AI IPO Summer, YouTubers as Hollywood's saviors, GLP-1s vs impulse manipulators and Breaker's Lachlan Cartwright on assesses the characters in the 60 Minutes dram that’s like Viagra for media newsletters. Finally, an ode to the old-standby of cocktail parties: pigs in a blanket.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:40 Welcome* 02:11 AI Design Pet Peeve* 06:25 What Field Notes Is* 14:47 Abundance Versus Quality* 24:34 Taste Process* 32:19 YouTube IP Breakout* 39:09 Fable 5* 48:27 GLP-1 Economy Shock* 50:58 PvA Overtime with Lachlan Cartwright* 55:20 60 Minutes Drama* 01:12:15 Good Product* 01:21:48 Credits This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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188
The AI Pushback
ChatGPT is advertising it as a souped-up Clippy to help with date-night recipes and sibling road trips. What happened to superintelligence and curing cancer? Disruptive forces always invite pushback, as Bari Weiss is learning at CBS. In PvA OT: Anonymous Banker on People Inc's AI-hedge with MGM and why YouTube ecosystem events are far better than typical media events.* Ballgame* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 01:06 Welcome* 01:36 Ballgame* 05:19 PvA Corrections* 06:27 AI Regulation Arrives* 11:10 Why Everyone Hates AI* 18:14 Work Slop* 26:40 Portable AI Memory Moats* 35:26 60 Minutes Media Drama* 45:36 AI Slop Culture War* 52:50 World Cup and NBA Summer* 54:55 PvA Overtime with AB: People Inc Eyes MGM* 01:03:47 YouTube Events and Networking* 01:10:51 Good Product* 01:16:23 Credits This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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187
Homines Contra Algorithmos
We debate the commodification of the human experience, why the upside-down token economics is a more pressing near-term concern, the religious zeal behind SpaceX's valuation, and why HR is the new boogeywoman of the aggrieved and powerful. Plus: Ana Andjelic on why not carrying a phone and having a personal philosopher are new luxury status symbols.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:47 Welcome* 02:33 Pope Leo on AI* 13:35 Capitalism vs Humanity* 23:32 SpaceX IPO Faith* 29:44 AI and HR Backlash* 41:42 Counterculture to AI* 45:38 Euromaxxing With Billionaires* 49:38 New Status Symbols* 59:41 Ferrari EV Identity Crisis* 01:05:10 China Rewrites Luxury Rules* 01:11:35 Good Product* 01:17:24 Credits This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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186
Steroid Olympics
This week, we discuss the chaotic transition to an AI-augmented era, the roiling backlash trying to slow it down, and how we’ll come to terms with a weird new world. Plus: The dénouement of the scale era in publishing and beginning of the “inversion” era of media brands.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 01:33 Welcome* 04:55 Graduation Speech AI Backlash* 05:46 Pope AI Encyclical Buzz* 07:40 Why People Distrust AI* 13:23 AI Book Quote Scandal* 15:16 Steroid Olympics for Creators* 19:23 Flood of Synthetic Content* 22:31 Human Only Platforms* 27:53 LLM Confidence and Hallucinations* 31:55 Breaking the AI Loop* 32:38 Google Ends Link Search* 36:39 Vox Deal and Glue Factory* 40:30 Inversion Strategy at People* 43:52 Monetizing Brands via SKUs* 46:04 Supernatural Comeback Economy* 48:44 Good Product* 57:52 Credits This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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185
Clauditis
Meanwhile, Anthropic is on a $50 billion run rate and raising at a $900b valuation. We look back to the dawn of the assembly line, when workers suffered from “Forditis," a condition of despair caused by a lack of agency and the pressure to keep up with a pace set by machines. Plus: learning from Ferrari, Ryan Cohen's use of the information space for his long-shot takeover bid for eBay, the decline of drinking as structural phenomenon, the end of the road for BuzzFeed, and Italian rock bands.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:38 Welcome* 04:14 Ferrari Scarcity Mythology* 11:27 From Ferrari To Anthropic* 21:33 AI Backlash And Forditis* 27:19 Thinking Machines New Interface* 38:13 Narratives Beat Policy* 41:23 Ryan Cohen Media Populism* 48:01 BuzzFeed Byron Allen Deal* 58:37 Good Product* 01:09:08 Credits This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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184
Monkey Business
While some of this is cover for overhiring during the ZIRP era, there's clearly a move to cut the "coordination tax" that exists within companies. And what starts in tech always moves downstream. Plus: Ted Turner and the end of the media mogul archetype, James Murdoch's move to buy Vox Media's podcast network and New York magazine, and how to tell fake fakes from real fakes at the souk.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:18 Welcome* 02:02 Brian in Marrakesh* 04:43 PVA Vibe-Coding: RingRing & Field Notes* 09:18 AI Is A Job Killer* 16:48 AI Native Orgs and Jevons* 26:34 Permanent Underclass Fears* 31:23 The Last of the Moguls* 35:32 Murdoch Buys Vox* 40:49 AI Private Equity* 42:24 GameStop Targets eBay* 48:14 Met Gala Tech Takeover* 50:33 Tech Villains* 52:40 Good Product* 01:01:39 Credits This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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183
The Clipping Economy
This week we dig into how the clip has become the unit of cultural currency and whether it's creating a mass delusion about what people actually want and what is popular. Also: a Waymo hostage situation, a vibe-coded group-texting platform, Apple vs. the interface doomers, Uber's super app survival play, Ben Sasse's deathbed honesty about young people's anxiety, and what the rise of Graham Platner says about the need to be a legible character.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 01:05 Welcome* 04:31 Vibe Coding Field Notes* 07:55 Fan Feedback* 11:56 AI Power Games Trial* 20:51 Next Interface* 29:06 Can a New AI Phone Win* 33:28 Why Super Apps Fail* 38:10 Media’s Next Chapter* 41:43 AI Replacing Media Work* 44:51 Clipping And Fake Popularity* 51:20 Gen Z Nostalgia Anxiety* 54:23 Politics As Characters* 59:08 Good Product* 01:05:00 Credits This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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182
Spooning the Gravy
Troy’s vibe coding project has moved into high gear, as institutional and personal memory becomes the point of leverage with media’s ultimate goal shifting to how to get the right people in the saloon. Claude Design and GPT-Image 2 reinforce the same message: You’re either high-end craftsman or you’re orchestrating AI systems, like it or not. Plus: Tim Cook hands over the CEO reigns after Apple’s boring decade, why media is about artists, suits and engineers, the dismal fate of much of Vox’s publishing assets, the emptiness of cloned media assets and why there’s leverage in coming out of the kitchen to spoon the gravy, no matter how much you’ve accomplished.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:52 Building on Top of LLMs* 03:41 Welcome* 04:31 Vibe Coding Costs* 09:00 Memory as Moat* 13:38 Wiki Maintenance Problem* 16:41 Workers Training Replacements* 18:13 McClatchy Content Scaling* 25:25 Community as Real Value* 32:43 Monitoring the Situation Review* 35:20 Are Designers Cooked* 37:58 Dotcom Agency Flashback* 40:19 AI Kills The Agency Model* 42:36 Displacement And Value Stack* 45:38 Farm To Table Humans* 47:13 Apple’s Boring Decade* 51:47 Nvidia Chips And China* 55:40 Event Format And Layers* 57:29 Vox Sale And Media M&A* 01:01:27 Media Notes And Widgets* 01:06:59 Collectibles As Asset Class* 01:09:12 Good Product* 01:14:43 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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181
Humans in the Loop
Troy unveils his vibe-coded media system that produces a daily briefing based on his entire media diet, underpinned with a memory layer that acts as a second brain of PvA thinking. This would turn media from a game of speed to one of accumulated worldview. We also unpack the rise of fakes, from the clip economy to Allbirds pivot to AI; handicap the Pope vs Trump battle; and get a report from an international journalism festival in Italy.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:34 Welcome* 02:48 Troy The Vibe-Coder* 11:54 Takeaways Process And Limits* 17:52 AI Slop And Meme Warfare* 25:37 Clips Economy* 32:32 Allbirds AI Pivot* 37:37 Anthropic vs OpenAI Chart* 47:02 Journalism Hierarchy* 49:30 LinkedIn Is a Sad Place* 54:01 Vibe Coding and API Economy* 57:56 World Economy Summit* 59:48 Good Product* 01:05:34 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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180
The Great Media Reorientation
B2B is a refuge; see the Acquired ad rates. The Boston Globe's TikTok star Emily Sweeney proves a Dorchester accent is leverage when the internet has flattened everything. The next newsroom brawl will be over AI use. Political figures now have to be expert content creators. Even geopolitics aren't immune: Iran is beating the U.S. with its AI Lego video trolling. In tech, Sam Altman lies a lot and might be a sociopath, but it could be these are required traits in his field. Vibe coding Big Hot Take has turned Troy into an AImaxxer who believes company structure will change. Finally, a hypothesis that the true emblem of American wealth is getting a boat.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:41 Welcome* 03:10 Media Business Reset* 07:05 B2B And Niche Wins* 10:30 Altman Narrative Wars* 13:18 CEO Archetypes Debate* 18:31 OpenAI IPO Reality* 20:58 Mythos Model Hype* 24:04 Building Hot Takes* 31:15 Vibe Coding Impacts* 36:48 Politics As Creators* 39:04 Trolling As Statecraft* 40:34 Boston Globe TikTok Accent* 44:13 Artists Versus Engineers* 46:43 Midas Touch Deal Breakdown* 51:27 Copycat Creator Acquisitions* 56:23 NYT Reporting And AI Newsrooms* 01:02:23 Clipping Economy Explained* 01:07:42 Boats As Status Symbol* 01:10:48 Good Product* 01:12:57 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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179
New Media Energy
Troy and Brian react to OpenAI buying TBPN: It pays to have viewpoints and approaches that are preferred by the powerful. FeedMe's Emily Sundberg joins as a guest this week. We discuss why new media like TBPN is beating legacy media not by distribution hacks or aesthetics but in energy. Legacy media relies on structural energy that’s dissipated while new media is built on earned energy, which is more organic, relatable and even fun. Plus: Puck vs Vanity Fair, Troy's vibe coding addiction, and why venture capital isn't cool.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:28 OpenAI Buys TBPN* 08:13 Welcome* 10:11 Vibe Code Corner: PVA Hot Take* 17:17 Agents and Future Org Charts* 22:08 Emily Vibe Coded Side Apps* 25:18 Future of Media Trends* 33:11 Feed Me Business Overview* 37:39 Events Merch and Energy Thesis* 43:32 Scaling Feed Me carefully* 47:34 Why TBPN works* 53:01 Defining new media* 56:43 Vanity Fair vs Puck* 01:01:20 Aspirational media and detachment* 01:06:15 Events business reality* 01:09:37 Cool or Not Cool Corner* 01:15:05 Good Product* 01:17:25 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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178
The War on Slop
OpenAI is pivoting to the enterprise, Kentucky farmers are modern folk heroes by not selling their land for a datacenter, and Meta and YouTube get the Big Tobacco treatment. Plus: Troy gives a progress report on his vibe coded Personal Intelligence Media Platform, AB’s take on Vox Media’s podcast business and MarketBeat’s profitable fin-pub hustle, and Wired’s reinvention as a Big Tech critic.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:44 Reptile Rescue* 03:08 Welcome* 04:39 PVA Mixer* 06:17 PageMaker nostalgia* 09:12 Building PIMP* 20:52 AI slop and media value* 33:21 UI Design on Trial* 36:47 Tucker vs The Economist* 38:29 Vox Podcast Sale* 45:11 LinkedIn and Social CRM* 47:26 Wired Subscriptions and Tech Scrutiny* 49:53 Atlantic Cruise Events* 51:52 Zombie Franchises and Propaganda Ads* 55:02 Reality TV Loses to UGC* 57:15 MarketBeat Subscription Arbitrage* 01:03:28 Good Product* 01:06:07 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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177
First Principles Meet the Real World
But physiotherapists still use accountants, dentists are in great shape and our own vibe coding experiments run into snags. Plus: The return of Travis Kalanick and the Mount Rushmore of tech titans, Google Stitch, who lost BuzzFeed, The Trade Desk’s woes, the Oscars as reflective of the end of the old Hollywood model, why The Economist is catnip for billionaires, and why mass layoffs and rapid rehiring are the new corporate norm.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:57 Welcome* 01:18 Who’s Cooked* 04:28 First Principle Thinkers* 15:02 PvA Claude Projects* 27:11 Finest Act of Self Mythologizing* 31:06 PvA Mount Rushmore Lineup* 37:15 The Economist Deal* 43:17 Buzzfeed End is Near* 48:48 Trade Desk Failures* 54:21 Oscars* 01:03:05 Good Product* 01:22:32 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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176
Systems Are King
YouTube became a $550 billion juggernaut by building the infrastructure: the algorithm, the ad stack, the creator revenue share, the living room app. It spent more on content than almost anyone else without producing it. Meanwhile, legacy media companies that bet everything on premium content are pivoting to events, harvesting their websites for ad yield, and watching their audiences migrate to platforms they don't control. X tells the same story: a product that isn't even particularly good has become the most influential information network in the world because of the raw, unmediated network it sits on top of. On an individual level, those who can build personal systems are establishing leverage. The lesson: Power is durable power doesn't come from what you make, it comes from the system you build around it.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:26 Cool Things* 03:52 Welcome* 11:44 AI Writing and Newsrooms* 15:27 Epstein Grammar Power Flex* 21:11 Wealth Shifts to Older Audiences* 25:19 Iran War and X as Truth Feed* 32:35 Barry Diller Eyes CNN* 38:27 YouTube Becomes Media King* 50:30 Everything Is Cooked* 01:04:00 Takeaways* 01:05:51 Good Product* 01:08:21 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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175
Hating the Player and the Game
Block’s 40% employee purge says more about Jack Dorsey’s CEO skills than AI. David Zaslav gets only a PE golf clap for making Warner Bros shareholders money. McDonald’s CEO becomes a symbol of out-of-touch financializers. But hope is on the way as Cal AI’s teenage founders bootstrapped their way to riches.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:47 Welcome* 01:45 Human Computer’s Ballgame* 06:46 AI & Game Dev* 08:51 Anthropic Pentagon Clash* 14:04 AI Narrative Wars* 17:37 War News Fragmentation* 28:43 Layoffs & AI Excuses* 32:36 Holding CEO’s Accountable* 44:29 Cal AI Exit* 48:09 SXSW Nostalgia* 53:53 Good Product* 58:12 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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174
The AI Reckoning
Data shows widespread trepidation over the AI, whether it’s datacenter construction or possible job displacement, yet little public discussion has taken place. We discuss how that’s changing as AI becomes a political issue. Meanwhile, another reckoning is happening with a return of cancel culture in a new and improved version; the open web faces its own reckoning as grotesque user experiences lead it into a doom loop; and private capital faces a squeeze that will hurt M&A.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:50 Irish Hospitality* 04:37 Intro* 07:30 AI & The State of the Union* 24:21 Cancel Culture* 35:19 Death of the Open Web* 42:43 Private Capital* 50:38 Money Making Opportunity* 01:00:30 Good Product* 01:06:26 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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173
Best/Worst of Times
They unpack the "orality thesis" and what the shift from written to spoken culture means for how we think, communicate, and vote. On the media side, they map out what's actually working right now: audience-first elite brands, B2B trojan horses like Hearst, expert creator newsletters, and the relentless pull of performance marketing, and AI-generated monkey content on YouTube. Plus: a report from the Swiss Alps.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:39 Welcome* 05:13 Orality Thesis* 08:42 Writing vs Talking* 12:07 Doom-Maxing* 22:58 Leadership Crisis* 33:16 The Best and Worst of Media* 52:06 Synthetic YouTube Content* 56:36 Good Product* 01:03:41 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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172
AI Anxiety
The age of AI is off to a shambolic start. Anthropic and OpenAI ran Super Bowl ads that fell flat. The gap is widening between the AI-pilled true believers and the Normals, as AI becomes yet another existential anxiety. Plus: Alex breaks down the design systems deployed by Trump vs Mamdani, and Troy says The Washington Post has a product problem.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:27 Welcome* 07:46 Billionaires Flock to Miami* 11:21 AI Anxiety* 31:08 Design & Government* 35:36 Mamdani Design Language* 37:43 A Very Difficult Job: Running the WaPo* 56:37 Good Product* 59:55 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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171
Reputation Matters
Meanwhile, brands are facing reputational crises from their ties to the government as Scott Galloway calls for a boycott of companies who sell their products to ICE. Jeff Bezos’ well-earned reputation as a business genius is at risk as his 13-year tenure owning The Washington Post turns into an unmitigated disaster. Meanwhile, Anthropic wants to develop a high-minded reputation by dinging OpenAI for the crime of running advertising. Finally, media might be in its death throes, but there’s always a need for a B2B conference that brings together the buy and sell side of the avocado market.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:20 Welcome* 05:09 Reputational Cost* 22:36 Company Reputation* 30:56 Bezos & WP Disaster* 41:55 Bringing Together The Buy & Sell Side* 48:24 AI & Ads* 56:31 Good Product* 01:01:21 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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170
Mind Control
Today’s mind control comes in the form of black-box algorithmic recommendation systems, autonomous robotics and agentic AI systems. The trust gap has arrived for algorithms, as seen by the backlash against TikTok's new ownership. Maybe we're hard wired to distrust men in masks. Plus: CBS News tries to “podcast-ify” a legacy network, the Atlantic’s successful pivot to subscriptions and talent, the Washington Post’s execution problems and identity crisis, Yahoo’s attempt to reassert itself through AI search, and the growing realization that community is the last media moat.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:35 Welcome* 04:11 Mind Control* 13:39 Clawdbot/Moltbot* 17:54 Elon Reframing Tesla* 23:46 Minnesota Obscenity* 36:06 Algorithms and Social Media* 42:17 Hardcore Media Topics* 59:14 Local News and Nonprofit Models* 01:06:33 Good Product* 01:12:05 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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169
Monitoring the Situation
This week, like old Italian men with their hands clasped behind their backs at construction sites, we are monitoring various situations: Snowmageddon 2026, OpenAI’s inevitable embrace of advertising, Claude Code’s escape from the nerdery, why publishers are embracing prediction markets, the Davos divide between the Mark Carney and Donald Trump styles of communication, and the latest reminder that nothing ever really dies in media, it just mutates.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:46 Welcome* 05:30 OpenAI Getting Into Ads* 26:29 Claude Code’s Escape From The Nerdery* 40:16 Prediction Markets* 50:29 Quick Hits* 01:15:40 Good Product* 01:17:14 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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168
Retro Digital
After two decades of scale chasing, feed optimization, and platform dependence, the industry is rediscovering older mechanics that actually work: events, newsletters, sponsorships, classifieds, and direct audience relationships. Plus: The difficulty of changing legacy media organizations; micro-dramas as modern media format; and field notes from CES, the Affiliate Summit and an Ojai turtle sanctuary.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:34 Welcome* 03:44 CES 2026* 10:40 Semaphore and Media Business Models* 15:18 CBS News and Media Transformation* 29:48 Creating New Products from Great Talent* 32:48 Retro Media* 42:35 Affiliate Summit* 52:54 Good Product* 59:17 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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167
Finding Leverage
Troy and Brian talk about agentic advertising and why it’s being sold as salvation, the quiet consolidation happening across media and tech, and the shift from institutional power to systems, platforms, and legible individuals. We discuss sovereignty in an automated world, and why “finding leverage” has become the defining challenge for media, marketing, and anyone trying to stay relevant.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:28 Welcome* 07:06 Agentic Advertising and AI* 11:23 Semafor’s $30 Million Raise* 18:54 The Future of Yahoo* 24:12 The Rise of YouTube and Influencers* 31:08 The Future of Digital Publishers* 34:23 Media Personalities and the Creator Economy* 37:47 The Ethics of Content and Prediction Markets* 47:14 The Future of Major Cities and Job Market Predictions* 50:21 The Role of AI and Robotics in Society* 55:14 The Battle for Sovereignty and Media Independence* 01:01:42 Good Product* 01:06:10 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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166
Media Goonstate
This week, we wrap up the year with our picks for the biggest narratives, deal guys, hustlers and tech oligarchs.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:17 Welcome* 03:22 Vanity Fair Is Back* 05:56 Is Weiss good at media?* 13:51 Oscars On YouTube* 18:03 PvA 2025 Awards* 18:28 Personality of the Year* 25:31 Media Brand of the Year* 30:10 Innovation of the Year* 37:29 Overlord of the Year* 40:38 Hustler of the Year* 43:47 Deal Guy of the Year* 45:45 Word of the Year* 48:34 Narrative of the Year* 54:25 Good Product This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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165
The End of the Hollywood Model
Underneath the narrative, the main plotline is the end of Hollywood’s already ailing business model built around scarcity and cable economics. That’s why the big winner of this deal, no matter who ends up owning the asset, is David Zaslav, the consummate Deal Guy. Netflix owning Warner Bros would be a fitting end, as streaming upended the reliable bulwark of Hollywood’s business model and firmly put tech in control. Plus: The social stigma of AI-generated content, Kalshi’s uninspiring mission to financialize everything, Marco Rubio’s war on woke fonts, Shopify’s agentic commerce play, a new Scorsese documentary, and sad SaaS-vertising invading the NYC subway.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:36 Welcome* 04:18 Warner Bros Deal* 17:07 Deal Guys* 37:59 Font Wars* 47:09 Australia Banning Social Media For Teens* 54:16 Shopify & AI* 01:00:13 Good Product This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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164
Code Red
This week, Sam Altman shutters side quests to chase speed, reliability, and personalization, and we ask whether he’s a deals guy or a wartime leader in a world where Gemini 3 and Anthropic are catching up. From there we get into the Olivia Nuzzi saga, the New York Times vs David Sachs accountability drama, and another round of Silicon Valley vs East Coast media grievance airing. We close on Bending Spoons’ island of misfit apps, DealBook’s new CEO archetypes in a media world running out of leverage, and Good Product featuring Waymos and Japanese toilets as the most dependable robots in everyday life.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:39 Welcome* 07:54 OpenAI Code Red* 22:56 Sachs vs NYT* 30:02 Olivia Nuzzi Saga* 35:07 DealBook Summit* 45:16 Bending Spoons* 50:24 The Distribution Trap* 01:03:33 Good Product This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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163
The Hustler Ethos
We get into why America attracts them, how the term was coopted and branded, why competitive instinct sits at the center of real hustle, and how the changing nature of the economy will put a premium on hustling, for better or worse. Plus: Troy’s ‘eggsellent’ adventure at a Holiday Inn Express.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:41 Welcome* 02:19 Google Ascended* 14:24 AI Slop* 25:34 Hustlers* 44:10 Deal Talk: Warner Bros Discovery* 53:02 Good Product* 01:01:58 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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162
Main Character Energy
With institutions losing their distribution edge, main-character energy now determines who captures attention. The Olivia Nuzzi spectacle to Michael Wolff’s improbable Epstein cameo show why legacy media suddenly needs characters again. We also cover the Gemini 3 narrative flip, Google’s structural advantages, John Malone’s tax-efficient empire building, Apple News’ strange success despite its bad UX, and the rise of chessboxing as peak Slavic content.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:46 Welcome* 01:30 Aura and Lore In The Information Space* 16:17 Gemini 3* 26:52 Financializing Aura* 35:15 John Malone: Last of the cable cowboys* 41:05 Good Product* 51:15 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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161
Media People
We argue that true media people are troublemakers with taste. They’re people who understand narrative, tension, and how to make others feel something. Michael Wolff and Olivia Nuzzi are Media People. Scott Galloway and Silicon Valley People are not Media People. The media industry has been downsized in the Information Space, with media personalities rewarded more than Media People. Media People will endure.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:44 Welcome* 06:42 Job Displacement Tsunami* 16:10 The Problem With Men* 27:57 Media People* 56:14 Netflix Immersive Experience* 01:00:49 Justin Bieber A Twitch Streamer* 01:03:13 Good Product* 01:08:27 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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160
The Charisma Dividend
Meanwhile, the New York Times has proven to the exception to the rule in publishing, as most publishers are dealing with “toxic” pageview assets. Plus: The Great Compression has arrived for ad agencies.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:29 Welcome* 01:47 New York Mayoral Election* 11:51 AI Bubble Check* 22:53 Job Shifts* 26:13 The Great Compression in Ad Agencies* 35:37 New York Times: Exception to the rule* 44:06 Vox* 52:49 Puck-Air Mail Deal* 55:36 Good Product* 57:14 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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159
Building Good Product
Plus: Anonymous Banker breaks down the logic of Warner Brothers Discovery’s sale, why celebrity investors are rarely additive, and the extractive logic of AOL’s $1.5b sale.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:21 Welcome* 01:48 Age Of Wonders vs What Is This S**t* 12:11 The Goon Squad by Daniel Kolitz* 14:53 Interview Assassin* 17:54 Performative Interview Format* 19:43 Making A Good Product* 37:19 Warner Bros. Discovery Deal* 43:50 Travis Kelsey Activist Investor* 50:23 AOL $1.5Bil Deal* 54:23 Good Product* 58:26 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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158
Low Sovereignty
This week, Alex has a hard stop, AB is lost in Tokyo, and Brian and Troy go deep on sovereignty — who has it, who’s lost it, and whether it’s even possible to get it back for publishers and everyone else downstream of Big Tech.They debate whether Substack-style independence represents true sovereignty or just a different kind of dependency; ad tech’s extractive economics, and why “agentic ad buying” won’t fundamentally change a usurious system; and how OpenAI’s march toward becoming the next Google signals another era of centralization.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:24 Welcome* 06:35 How do publishers reclaim sovereignty?* 22:29 AdTech* 40:00 OpenAI In Browser Wars* 57:57 Good Product* 01:04:02 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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157
Going Post-Truth
This week, we talk about how the information space rewards vibes over verification, the second-order effects of video swallowing social media, and how institutions lost the narrative war to influencers, memelords, and politicians who understand that truth is optional so long as the narrative is upheld.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:28 Welcome* 01:49 Old Internet Is Truly Dead* 06:44 Authentic Media Relationships* 10:11 The “Social” In Media* 20:16 AI In Commerce* 23:03 OpenAI Is A Better Google* 32:28 Who wants fake?* 35:33 Anemoia* 38:19 What is our next reality?* 49:51 Rapping “Fat” Troy* 50:21 AB On Rich People & Media Companies* 56:17 Hasan Piker Shock Collar* 01:00:12 Good Product* 01:01:40 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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156
It’s Cool to Be Human
This week, we talk about Anthropic’s humanist branding, the fading idea of cool in a fractured culture, and why Gen Z’s nostalgia for the analog world might be the real rebellion. Plus: Anonymous Banker joins to break down why the math behind Paramount buying The Free Press for $150 million includes “free severance” as it will push out many CBS News workers.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:29 Welcome* 00:58 Listener Feedback* 07:32 Milan Aesthetics* 11:46 Taste vs Slop* 21:51 Gen Z Nostalgia* 27:28 Claude’s “Brand Residency”* 29:23 Can AI be cool?* 36:45 The Free Press Deal* 48:21 Good Product* 52:25 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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155
Alex Was Right
Sora 2’s selfie-movies, Meta’s Vibes, and OpenAI’s Pulse point to shorter, agentic, video-first habits—and a shrinking role for text. Even The New York Times is saying newsletters are too wordy and need more video.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:21 Welcome* 03:09 Aux Bons Crus* 07:42 Gen Z & Find My* 09:18 Sora 2 & Vibes* 20:43 Pulse* 23:57 AI In Commerce* 30:46 NYT World Newsletter* 37:18 People Inc. Acquired FeedFeed* 39:40 New Creator Tools On YouTube* 46:07 CloudFlare Metadata Signals* 50:57 Good Product* 56:33 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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154
A Good Racket
Plus: the evolving role of communications officers in the information wars, OpenAI’s new Pulse, Kimmel’s comeback, and the New York Times’ super app ambitions.* Watch us on YouTube* Troy Young’s People vs Algorithms newsletter* Brian Morrissey’s The Rebooting newsletter* Alex Schleifer’s Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:42 Gaming in Japan* 08:02 CCO Role In The Information Space* 13:48 Kimmel Comeback* 21:51 Good Racket* 41:00 New York Times’ Super App* 45:59 ChatGPT Pulse* 55:16 Good Product* 01:01:08 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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153
Age of Extremes
This week: Trump’s war on the media expands and intensifies; AI doomers vs AI maximalists; and Anonymous Banker on what’s behind the Puck-Air Mail deal.* Watch us on YouTube* Troy Young's People vs Algorithms newsletter* Brian Morrissey's The Rebooting newsletter* Alex Schleifer's Human Computer* Follow Alex, Brian and Troy on TwitterChapters:* 00:00 Open* 00:31 Welcome* 01:10 Trump's War On Media & Free Speech* 24:25 AI Doomerism* 36:00 Puck-Air Mail Deal With AB* 46:05 TBPN* 52:56 Good Product* 01:00:33 Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com
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ABOUT THIS SHOW
Uncovering patterns of change in media, culture, and technology, each week media veterans Brian Morrissey, Alex Schleifer and Troy Young break down stuff that matters. Get our newsletters:https://www.peoplevsalgorithms.com/https://www.therebooting.com/ www.peoplevsalgorithms.com
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Troy Young, Brian Morrissey, Alex Schleifer
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