Risa Teksten on Operating at the Speed of Sports Media

Risa Teksten, Managing Director, Commercial Operations & Growth, joins the conversation for a candid look at the career path, instincts, and operating mindset she brings to NASCAR. From the power of live sports and fan storytelling to sponsorship, audience growth, and the partnerships shaping the fan experience, Risa shares what has stood out from inside one of the most distinctive properties in sports media. It is a conversation about the person behind the role and the perspective she brings to an evolving commercial ecosystem.