Rishad Tobaccowala: Restoring The Soul of Business, staying human in the age of data.

“The Great Re-Invention is here. It is time to resurrect.” In this episode, we have the author, mathematician, business philosopher, and ex-publicis guru, Rishad Tobaccowala. Rishad began his advertising career in an agency with strong beliefs -- in a time when Leo Burnett was Leo Burnett and folks believed in reaching for the stars. Rishad joins us through The Richards Group's Digital Nerve series and introduced by Chris Ferrel, who has featured in past episodes. Rishad comes across as a man who truly gives a shit. He provides great thinking to our LERMA Podcast series in a time when ad agencies must take a more transparent approach to problems by putting human beings first in our current times of the pandemic and protests. Enjoy delving into Rishad’s thoughts and find more from him in his recently-launched book RESTORING THE SOUL OF BUSINESS (staying human in the age of data).  Guest: Rishad Tobaccowala, Author and Business Leader Produced: Rolf Ruiz, Digital Strategist and Creative Technologist LERMA Hosts and Intro: Francisco Cardenas, Principal Digital Strategy LERMA & Christopher Ferrel, Principal Digital & Social Strategy The Richards Group