Ritual: Katerina Schneider, Founder & CEO

from Hitting The Mark · host Katerina Schneider, Fabian Geyrhalter

Katerina Schneider, founder and CEO of Ritual, has redefined the supplement industry through transparent science and sourcing.In this episode, we revisit her launch of Ritual a decade ago—while she was pregnant—driven by her inability to find a supplement brand she could trust. We explore how her company challenged industry norms, treats customers as “Chief Health Officers,” leverages branding to fuel growth, and why a well-crafted brand image only matters when matched by flawless execution.

Episode metadata supplied by the publisher feed · Published Aug 14, 2025

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Katerina Schneider, founder and CEO of Ritual, has redefined the supplement industry through transparent science and sourcing.

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Ritual: Katerina Schneider, Founder & CEO

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