ROAS as a watermelon & optimising your tool stack with Bissell's Antoine Deventer

A great ROAS can be a watermelon: green on the outside, bleeding on the inside. Antoine Deventer, Senior Integrated Performance Marketing Specialist at Bissell, joins the Shiny New Object Podcast to talk about what happens when you stop optimising to vanity metrics and start focusing on real growth. We cover Amazon's evolution into a full-funnel media powerhouse, why "tool stack navigation" is a modern marketer's superpower, and the daily discipline that turns impressions into intelligence (breakfast: budgets + KPIs; lunch: root-cause analysis with the agency; dinner:  we'll see...)   #marketingpodcast #modernmarketing #toolstackactivation #roas