Rob Bloom, CMO of Aston Martin F1 Team - The importance of leadership

In this episode we're joined by Rob Bloom, the Chief Marketing Officer at Aston Martin F1 Team, who shared how his childhood influenced the kind of leader he is today. He has an amazing focus on being a tough, but fair leader who will always have his team's back no matter what. He spoke to us about what it takes to create a loyal fanbase, manage a community of tremendous size, and ensure your fans love you as much as you love them. He is an extraordinary marketer with a fire of determination and passion inside of him that we can all admire. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.