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Robert Kaplan - Lucratividade e Estratégia episode artwork

EPISODE · Mar 25, 2009 · 40 MIN

Robert Kaplan - Lucratividade e Estratégia

from HSM PodCasting · host PodCasting Brasil

Legendário professor da Harvard Business School e criador do balanced scorecard e activity-based costing (ABC), duas das mais eficientes ferramentas de gestão do mundo. Poucos têm contribuído significativamente para a ciência da estratégia e gestão de custos como o legendário professor da Harvard Business School Robert Kaplan. A estratégia em ação, de sua autoria, é considerada [...]

Episode metadata supplied by the publisher feed · Published Mar 25, 2009

What this episode covers

Legendário professor da Harvard Business School e criador do balanced scorecard e activity-based costing (ABC), duas das mais eficientes ferramentas de gestão do mundo. Poucos têm contribuído significativamente para a ciência da estratégia e gestão de custos como o legendário professor da Harvard Business School Robert Kaplan. A estratégia em ação, de sua autoria, é considerada por muitos como a mais importante ferramenta de gestão para conectar as ações das empresas aos objetivos estratégicos. Kaplan é autor de outros oito livros, entre os quais os best-sellers: Organização orientada para a estratégia, Custo e desempenho, Mapas estratégicos e Alinhamento. Em 2007 lançou Custeio baseado em atividade e tempo, e sua mais recente obra é Execution Premium. É também autor de mais de 100 estudos e artigos publicados nos principais jornais e revistas do mundo. Além de seu trabalho como consultor em muitas das principais empresas dos EUA, Europa e Ásia, Kaplan faz seminários com grande sucesso pelos cinco continentes.

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Legendário professor da Harvard Business School e criador do balanced scorecard e activity-based costing (ABC), duas das mais eficientes ferramentas de gestão do mundo. Poucos têm contribuído significativamente para a ciência da estratégia e gestão...

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