Robert Kozinets: Influencer 201

Episode Fifteen of Season Two. Part two of our special two-part interview with Robert Kozinets. Robert is theJayne and Hans Hufschmid Chair in Strategic Public Relations and Business Communicationat USC Annenberg and teaches a class about influencer marketing. Rob has studied the topic since the early days of the internet and is currently writing the first ever college textbook on influencer relations. In this part, Rob gives takes a deep dive into influencer relations across platforms and countries and shares his predictions for the future. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/