Roger Dooley on Business Growth and Practical Innovation

Mike "C-Roc" sits down with Roger Dooley, a renowned author and international keynote speaker. Roger is best known for his books Friction and Brainfluence, his blog on neuromarketing, and his column for Forbes. In this engaging conversation, Mike and Roger discuss how real-life experiences, mentorship, and learning in the trenches shape business success. Roger shares his journey from corporate strategy at a Fortune 1000 company to serial entrepreneurship, including co-founding College Confidential, which became the leading college-bound website in the U.S. He also reveals how his deep passion for translating academic knowledge into practical business strategies led him to a successful career in digital marketing and writing. Roger reflects on the importance of learning by doing and how embracing failure is a critical part of growth. Together, they talk about the value of mentorship, resilience, and staying open to unexpected opportunities in life and business. Whether you're an entrepreneur, leader, or dreamer, this episode will inspire you to take action, learn from your experiences, and chase your true mission. Tune in to discover how to apply Roger’s insights to your journey and live a life with purpose! Website- https://www.rogerdooley.com/ Social Media Links/handles- https://www.facebook.com/roger.dooley https://www.instagram.com/rogerdooley/ https://www.linkedin.com/in/dooley/ https://x.com/rogerdooley https://www.youtube.com/channel/UCXPHdbsV1dntZ88omECy62AA