Roger Holzberg spent most of his career as the Creative Director for Walt Disney Imagineering until his own cancer diagnosis at the age of 50. Roger then switched his creative talents from entertainment to help Pediatric Cancer patients.

Roger Holzberg has spent his entire working life introducing creative ideas and projects. He was nominated for an Academy Award in the Documentary film category in research/writing for a film called The Living Sea which was narrated by Meryl Streep. He then spent many years as the Creative Director for Walt Disney Imagineering before his own cancer diagnosis at age 50. Roger then decided to take his many creative talents and move them from entertainment to the fight against Pediatric Cancer. Since that time, Roger co founded "Reimagine Well" which has brought a number of important cutting edge ideas and systems to help children, adolescents, and young adults find more comforting ways to deal with their individual treatments. These systems and platforms are now in hospitals around the United States and the hope is that they will be introduced in many more hospitals here and around the globe as time goes on.