Role of data and digital technology in regenerative agriculture

The regenagri podcast is a platform for leading industry experts to explore the future of farming and the hot topics surrounding the global movement of regenerative agriculture. In this episode, Rose Riley speaks to Rebecca Geraghty, chief commercial officer at UK-based agri-food data marketplace, Agrimetrics, and Michele Bandecchi, CEO and founder of soil intelligence business, Smart Cloud Farming, about the role of data and digital technology in the transition to regenerative agriculture. Rebecca and Michele discuss how sector innovations are helping farmers optimise sustainable farm management, while driving businesses in the supply chain to meet their environmental targets. Agrimetrics aims to accelerate new innovations in agri-food and environmental sectors by hosting and governing data – including the regenagri platform. Simply put, Rebecca says: “Having better data helps make better decisions.” Smart Cloud Farming aims to bring agronomy and AI together, to align soil intelligence and sustainable farming. Michele says: “You cannot improve what you cannot measure.” Both Rebecca and Michele believe data and technology serves as a communications tool but the challenge lies in the way it is collated and presented to key stakeholders – interoperability of data is key. To learn more about Agrimetrics and Smart Cloud Farming, visit the links below. Agrimetrics Website https://www.agrimetrics.co.uk/ LinkedIn https://www.linkedin.com/company/agrimetrics/ X (formerly Twitter) https://twitter.com/Agrimetrics Smart Cloud Farming Website https://www.smartcloudfarming.com/ LinkedIn https://www.linkedin.com/company/smartcloudfarming/