Roleplay Lab 10: Ethical Selling When the Customer Wants a Guarantee

In this Roleplay Lab episode of Selling That Solves Problems, students hear weak and stronger versions of an ethical selling conversation between Grant Keller and Teddy Olson. Teddy asks for a guarantee that a seed and crop protection plan will outperform last year, creating pressure for Grant to overpromise. The weak version shows Grant using unsupported reassurance to protect the sale, while the stronger version demonstrates how to be honest about uncertainty, explain field-specific reasoning, discuss risk and tradeoffs, provide supportable evidence, define follow-up support, and protect long-term trust.Recommended Course Placement: Unit 7, Module 7.1 — Ethical Selling Protects the Customer and the RelationshipCo-hosts and Actors: Dr. Derek, Marcus Reed, Grant Keller, and Teddy Olson