Roleplay Lab 2: Needs Discovery Is Where Selling Really Begins

In this Roleplay Lab episode of Selling That Solves Problems, students hear weak and stronger versions of a needs discovery conversation between Becca Voss and Tina Green, owner of GreenEarth Landscaping. The weak version shows how shallow questions and early pitching can miss the real issue, while the stronger version demonstrates open-ended questions, follow-up questions, impact questions, outcome questions, decision criteria, adoption concerns, and a clear summary of customer needs before recommending a solution.Recommended Course Placement: Unit 2, Module 2.2 — Needs Discovery Is Where Selling Really BeginsCo-hosts and Actors: Dr. Derek, Marcus Reed, Becca Voss, and Tina Green