Roleplay Lab 6: Handling the Price Objection Without Panic

In this Roleplay Lab episode of Selling That Solves Problems, students hear weak and stronger versions of a price objection conversation between Grant Keller and Teddy Olson. The weak version shows Grant defending price too quickly and moving toward discounting before understanding the concern, while the stronger version demonstrates how to clarify what the customer is comparing, connect price to field-specific value and risk, discuss options and tradeoffs, avoid overpromising, and ask for a practical next step.Recommended Course Placement: Unit 5, Module 5.2 — Handling Price Concerns Without PanicCo-hosts and Actors: Dr. Derek, Marcus Reed, Grant Keller, and Teddy Olson