Roobrik's Evan Friedkin is accelerating senior living's customer journey by tapping into the hidden market

In Episode 17 of the CanopyIQ Podcast, Adam is joined by the Head of Business Development at Roobrik, Evan Friedkin. Roobrik is a leading analytics platform with powerful capabilities. Adam & Evan discuss what the platform is, and why it’s important. Evan provides a wealth of information and context with which to view the common reluctance that buyers may show in their interactions with sellers. Consumer Psychology will always drive important buyer decisions, and understanding that is core to Roobrik’s mandate. With powerful analytics tools, Roobrik can track and uncover “hidden markets,” consisting of folks who may be real sales targets, but are “stuck prospects” still in their researching phase of the buying process. This may be particularly pertinent to senior citizens, who might be nervous to enter into an interaction with a sales person.