Rookie Mistakes to Avoid When Starting Your Business

Have you recently started an event planning business and are wondering why you aren’t getting the results you anticipated? In today’s episode, host May Yeo Silvers discusses three rookie mistakes every entrepreneur needs to avoid when starting a business.  First and foremost, it is crucial that you have a strong marketing plan in place, if people can’t find you, they can’t pay you. May tells listeners to put in consistent effort on marketing and find any opportunity to talk about your business. While generating leads should be one of your primary focuses, it is equally as important to understand your numbers. You need to know your prices and how much profit you need to generate in order to stay in business. But above all else, the most important aspect of running any business is having the right mindset. May explains that entrepreneurship can be as easy or as difficult as you want it to be. At the end of the day, it comes down to your perspective and how you choose to approach hardships.  Tune into this week’s episode of The Unstoppable Eventrepreneur Podcast™ to learn what mistakes every new entrepreneur needs to avoid in order to build a successful and profitable event planning business.   Quotes • “If you're not marketing yourself consistently, how will people find you? They won’t. They don't even know that you have a business. If they can't find you, they can't pay you. It’s that simple.” (02:24-02:40) • “Whenever there's an opportunity that you can talk about your business, you need to be talking about your business.” (04:05-04:12) • “Consistent effort equals consistent results. Inconsistent efforts equals inconsistent results. Zero efforts equals zero results.” (05:00-05:10) • “You want money in your pocket? Then you better start understanding your numbers. You better start understanding how much you need to be charging, how much money you should be bringing in, how much money you should be paying out, and how much profit you have.” (09:34-09:50) • “The downfall for 99% of the event planners out there who start a business and then decide to shut down is they are not prepared for the mental toughness that is required to run a business.” (10:09-10:21) • “Running a business can be as easy as you want it to be and can be as difficult as you want it to be. It's all a matter of perspective.” (11:50-11:59)   Links Connect with me at: [email protected] Website: events4anyone.com LinkedIn: www.linkedin.com/in/mayyeosilvers Facebook: www.facebook.com/mayyeosilvers IG: www.instagram.com/mayyeosilvers TikTok: https://www.tiktok.com/@mayyeosilvers  FB private group: https://www.facebook.com/groups/events4anyone   Podcast production and show notes provided by HiveCast.fm