EPISODE · Mar 26, 2024 · 46 MIN

Rooted

from Unboxing Ecommerce: Operations Behind Online Brands · host James Marks and Jennifer Yates

James and Jennifer order from Rooted and admire the iterations.Why Rooted? Perishable items add complexity to shipping that would be fun to explore.Research included these sources:Rooted: https://heyrooted.com/pages/our-storyRooted’s Instagram: https://www.instagram.com/p/CCqzCQsD_oN/Air.inc: https://air.inc/blog/on-brand-no-11The Pitch podcast: https://gimletmedia.com/shows/the-pitch/wbhjx5gPlantboy: https://www.withplantboy.com/Point of References: https://www.pointofreferences.com/2019/01/kay-kim-of-rooted-nyc.htmlTechnology List:Shoplift, https://www.shoplift.ai A/B Testing, Conversion Rate Optimization for ShopifyPosthog, https://posthog.com Analyze, test, observe, and deploy new featuresGorgias, https://www.gorgias.com Support with AI-fueled customer service for Shopify storesKlaviyo, https://www.klaviyo.com/ Marketing automation platform turns customer data into growthDatadog, https://www.datadoghq.com/ See inside any stack, any app, at any scale, anywhereMicrosoft Clarity, https://clarity.microsoft.com Free tool that captures how people use your siteAttentive, https://www.attentive.com Personalized SMS and Email for performance marketing506, https://www.506.io Shopify app developer. Automate and schedule promotions, upsell and manage discounts in cart, add gifts or products to cartBonshore, https://bonshore.com/ Agency from Santa Barbara, California that helps Shopify brands manage storefronts and simplify operationsCommerceIQ, https://commerceiq.ai/ (formerly Boomerang) Unified machine learning platform to optimize sales, supply chain, brand, etc.or possibly Boomerang Shopify App https://apps.shopify.com/boomerang? Incentivize customers to post on social media, create reviews and other UGC (User Generated Content)Also mentioned:The City Beautiful Movement: https://en.wikipedia.org/wiki/City_Beautiful_movement_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com

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