Rooted Round Table: A Discussion on Campus Foodservice

Questions:What advice would you give emerging brands who want to get into the college foodservice channel?When is the best time to approach a college & university, and when is a bad time?If a school has either a Pepsi or Coca-Cola contract, what % wiggle room do they have to bring in a beverage item outside that contract? What are the titles someone should look for when selling a BOH item vs FOH item?Events and tradeshows that are most impactful for an emerging brand looking to get into C&U?How to navigate approaching independent self ops vs management companies?Is it common for colleges to have benchmarks or initiatives for partnering with local companies?