Rory Sutherland on Why Ideas That Don't Make Sense Still Work

Today's conversation is with one of the most legendary advertising minds of all time. Rory Sutherland looks at the world differently. His book Alchemy is one of the most original collections of ideas I have ever read. Today's conversation is wide-ranging. From advertising to education. From fashion to technological wonders. From politics to innovation. I can't wait to hear what you think. Rory on Twitter If you are interested in learning more about one of the three remaining coaching opportunities I am offering this summer, head HERE. As always, thanks for listening to Episode 188! --Joe

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