Roslyn McLarty: How To Build a Mission-Driven Media Brand, Balancing Business and Burnout, Audience Growth Hacks, and More

Roslyn McLarty, is an executive coach and founder at Within. She is also the co-founder of The Gist, a sports media company for women and underserved sports fans. In this episode, Roslyn shares key insights on identifying market gaps, building a brand with a strong mission, and the strategies used to grow their audience from a few hundred to hundreds of thousands of subscribers. She also discuss managing burnout, and fostering self-growth, and introduces Within, a coaching business focused on trust-based client relationships.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00The Journey Begins: From Beta to Launch02:58Identifying the Market Gap: The Gist's Unique Proposition06:02Building the Brand: Mission and Values08:47Growing the Audience: Strategies and Early Successes12:10Scaling Up: From Local to National15:01Navigating Growth: Lessons Learned and Key Metrics17:54Creative Marketing: Guerrilla Tactics and Launch Events20:54The Importance of Mission-Driven Growth24:02Partnerships and Collaborations: Expanding Reach27:02Self-List Cleaning and Giveaway Strategy35:01Expansion and New Ventures37:32The Birth of Within: A Personal Development Platform41:08Understanding and Preventing Burnout50:43Growth Strategy for Coaching BusinessLinks MentionedJoin Roslyn's newsletter, Within