Rosson Long, Innovasia CEO: How to Source from China! (And Why I Learned Chinese)

This episode of Ops Unfiltered dives deep into the ever-resourceful world of Rosson Long, Operations Director at Innovasia. We explore how he tackles the multifaceted world of e-commerce operations, from navigating language barriers to forging strategic partnerships across continents. Witness Rosson's journey as he builds bridges between factories in China, Guatemala, and Vietnam, ensuring seamless production for Innovasia's clients. Discover his strategies for boosting transparency and ensuring smooth communication between factories and clients.Meet Rosson LongRosson Long is a Global Account Manager at Innovasia, but he is also the co-founder, CEO, and CPO of LZTEK, a business software company that seeks to help factories around the world establish relationships with e-commerce clients.