OPS Unfiltered

Paul Tittel and Chris Brunelli, founders of Surpass, explains on OPS Unfiltered why Shopify-native brands often break when transitioning from D2C "cowboy" freedom to the rigid, structured world of retail wholesale. They expose the "Copy and Paste Olympics" that plagues brands trying to jerry-rig D2C tech for EDI requirements, leading to costly chargebacks and operational gridlock. By pulling back the curtain on the predatory "Fear, Uncertainty, and Doubt" tactics used by legacy incumbents, Paul and Chris provide a roadmap for seven-figure brands to automate their wholesale distribution using modern architecture. Meet Paul Tittel Paul Tittel is the Founder of Surpass and a veteran supply chain strategist who has spent his career navigating the complexities of procurement and logistics. After identifying a massive gap in how CPG and manufacturing brands handle wholesale data, he launched Surpass to replace manual "web forms" and legacy tech debt with modern, automated architecture. Paul’s mission is to make EDI portable and transparent, helping brands move away from restrictive incumbents and toward resilient, scalable systems of record.Meet Chris BrunelliChris Brunelli is the Co-Founder of Surpass and a "sales ninja" with over 25 years of experience in the EDI and go-to-market space. He specializes in helping high-growth brands navigate the high-stakes world of retail distribution, exposing the misinformation and predatory contracts that often trap emerging founders. Chris is an advocate for "tech-first" fulfillment, empowering brands to leverage modern tools and AI to compete head-to-head with legacy giants.

Jared Ward sits down with Hamish McKay, the 23-year-old CEO of OrderEditing.com, to discuss how 1,400+ brands are automating the "messy" post-checkout experience. Hamish explains the specific 15-minute window after a customer hits "buy" where brands either lose thousands to support tickets or gain thousands in net new revenue. They dive into the controversial debate over self-service cancellations, the "prisoner's dilemma" of fundraising, and why some $40M brands are out-profiting $100M giants by keeping their tech stacks and teams intentionally lean. Whether you’re trying to scale to nine figures or engineer a high-profit exit, this conversation provides a tactical look at the future of CX and "building in public" to dominate a niche.Meet Hamish McKayHamish McKay is the Co-Founder and CEO of OrderEditing.com, a Shopify powerhouse currently processing seven figures in annual revenue for over 1,400 brands, including 10% of the world's nine-figure Shopify stores. At just 23, Hamish has pioneered the "self-service order editing" category, helping global leaders like Hexclad and Meshki slash support tickets by 15% while simultaneously boosting AOV through post-purchase "remorse period" upsells. A staunch advocate for "life engineering" and building in public, Hamish manages his global team while on a world tour, proving that high-growth tech doesn't always require massive VC dilution or a bloated headcount.

Jared Ward and Blair Forrest (AMZ Prep), break down the logistical failures of the "messiest Q4" in Amazon's history, where oversold AWD capabilities and frozen inventory led to massive losses and even bankruptcies. They talk about the "prisoner’s dilemma" of placement fees versus freight costs, revealing how floor loading and consolidation can slash shipping prices while maintaining a 2-day Prime experience. By exploring why omnichannel brands must move toward a centralized "cockpit" view of inventory, this conversation provides a tactical playbook for high-volume operators who need to diversify their risk and keep their supply chain from becoming a "death spiral."Meet Blair ForrestBlair Forrest is the CEO and founder of AMZ Prep, a logistics powerhouse that pioneered the "prep center" industry by automating the complex workflows of Amazon FBA. Transitioning from a manual Google Sheets environment to a proprietary technology-driven operation, Blair has scaled AMZ Prep into a global omnichannel partner supporting brands like 8 Sleep and Winland Foods across the US, Canada, Europe, and Australia. A vocal advocate for the "operators in the basement," he is known for his gritty, high-touch approach to fulfillment—including famously banning customer service tickets—and his tactical expertise in navigating Amazon’s shifting supply chain, from AWD placement fees to global freight consolidation.

Jared and Billy wrap up 2025 with a massive set of foundational updates for Luminous. In the December Product Update, Jared and Billy reveal:- AI-Generated Automations: Build and test workflows using plain English.- UOM Scan-to-Receive: Support for cartons, sleeves, and multi-packs.- Recoverable Stock Views: See what inventory can be reclaimed from wholesale packs.- Pick-to-Ship Automation: Only release orders to ShipStation once picking is 100% complete.- FIFO & API Upgrades: Import layered cost data and manage BOMs via the API.Stop the manual work and start scaling with Luminous. ✨Meet Jared and BillyJared Ward and Billy Bush are the driving forces behind Luminous, the operations platform built to unify the "dirty" side of ecommerce. As CEO and Founder, Jared brings his experience in grit-filled operations to ensure Luminous replaces rigid legacy software with intuitive, "dead simple" tools like the platform's new AI-powered automation engine. As Head of Product, Billy leads the charge on technical precision, translating complex warehouse needs—like FIFO cost layering and unit-of-measure conversions—into seamless features that give brands total inventory visibility. Together, they host the Luminous Product Update to show founders exactly how to turn their supply chain into a scalable growth engine.

Stop clicking and start scanning with major foundational updates for Luminous:Pick and Pack App: A dedicated warehouse tool for tote-ID and scanner workflows.AI-Powered Automations: A revamped UI that lets you build rules in plain English.Scan-to-Receive: Deeper QC for incoming shipments and purchase orders.Quick Assembly/Disassembly: See exactly what’s available to build or recover directly from your stocks grid.Shipment Importer: Drag and drop packing slips to auto-map line items from multiple POs.Streamline your warehouse and automate your busywork. Experience the new Luminous today!Meet Jared and BillyJared Ward and Billy Bush are the leadership duo behind Luminous, an operations-first ERP built to simplify the "dirty" side of e-commerce. As CEO and Founder, Jared brings a "no-fluff" perspective to supply chain management, focusing on replacing legacy systems with intuitive, AI-assisted tools that any operator can use. As Head of Product, Billy translates complex warehouse needs into high-performance features, from advanced API expansions to mobile picking apps. Together, they host the Product Marketing Podcast, where they share a candid, behind-the-scenes look at building the ultimate command center for modern brands.

What does it really take to build a hormone-safe beauty brand that can survive the move from startup to scale? Paige Hope, CEO of Elan Pure, joins Jared Ward to pull back the curtain on the "no-fluff" operational reality of the skincare industry, including a crystallization crisis that cost the brand hundreds of units. We break down the raw economics of US manufacturing, how to negotiate 3PL labor fees, and why a lean team of contractors often outperforms a bloated payroll. Meet Paige HopePaige Hope is a seasoned entrepreneur who successfully transitioned from the tech world to the forefront of clean beauty. After co-founding the tech platform Current and overseeing its acquisition by Pattern, Paige used her experience advising nine-figure e-commerce brands to launch Elan Pure, a hormone-safe skincare line. Driven by a personal mission to eliminate endocrine disruptors following her sister’s autoimmune diagnosis, Paige spent two years and 16 formulation rounds perfecting a non-toxic, foam-and-lotion hybrid self-tanner. Known for her "gritty," self-funded approach, she favors lean operations and organic community growth, successfully scaling her brand through a massive affiliate network and a dominant presence on TikTok Shop.

Jared Ward and Billy Bush introduce powerful features focused on wholesale management and financial control for the October Product Update: the Wholesale CRM now includes a dedicated "Sales" tab, offering enhanced functionality like Credit Memo sync with QuickBooks and tagging of contacts to customize notification automations. You can now establish parent/child company structures for retail chains and set unique fulfillment priority overrides at the customer level ensuring key accounts receive the exact service they require. Plus, gain more control over costs by distributing duties and tariffs across PO shipments using product tags, and choose to push landed cost directly to Shopify for accurate margin reporting.Meet Jared and BillyJared Ward, Founder and CEO of Luminous, is a former DTC founder and sourcing executive who built the platform to eliminate the operational drag caused by fragmented, manual supply chain workflows. Billy Bush, Head of Product Strategy, complements this vision with a decade of expertise in systems design, ensuring Luminous delivers practical, high-impact tools that bridge the gap between complexity and clarity, ultimately helping multi-warehouse, high-volume ecommerce brands scale efficiently.

In this September Product Update, Luminous introduces powerful features focused on financial and fulfillment control. We unveil customizable invoice templates and bi-directional Credit Memo sync with QuickBooks, streamlining wholesale AR management. Plus, learn how to set fulfillment priority preferences by customer, utilize the new Inventory Aging Report for better visibility, and manage all return orders directly within Luminous.Meet Jared & BillyJared Ward, Founder and CEO of Luminous, is a former DTC founder and sourcing executive who built the platform to eliminate the operational drag caused by fragmented, manual supply chain workflows. Billy Bush, Head of Product Strategy, complements this vision with a decade of expertise in systems design, ensuring Luminous delivers practical, high-impact tools that bridge the gap between complexity and clarity, ultimately helping multi-warehouse, high-volume e-commerce brands scale efficiently.

What if your ERP is secretly costing you 4X the price? Jon Blair, Free to Grow CFO founder, reveals the true cost and operational drag of the "NetSuite Trap" plaguing $20M+ ecommerce brands. He details the blueprint for right-sizing to a specialized tech stack (IMS + QuickBooks) and a fractional finance engine to slash costs. In this episode, learn how separating your GL from your operations and using cash-led forecasting helps you scale efficiently and avoid Q4 working capital disaster.Meet Jon BlairJon Blair is an ecommerce finance visionary who founded Free to Grow CFO to fill the massive gap between a bookkeeper and a full-time CFO. His firm provides fractional CFO/Controller services, asserting that lean e-commerce brands can achieve nine-figure revenue without a bloated in-house finance team. Jon specializes in solving "upstream" operational problems that cause "downstream" financial issues, focusing on cash-led forecasting and making smarter, risk-adjusted inventory bets.

Finally Solve Multi-Warehouse Chaos.Jared and Billy reveal a mega-update giving high-volume brands absolute control over complex operations. See the new fulfillment order "command center" with wave management, allowing you to cap 3PL orders and manage pre-orders by estimated ship date. Plus, Luminous now automates ASN (future receipt) creation to external WMS systems, eliminating manual Google Sheet reconciliation and ensuring your entire supply chain is synced for seamless scaling.Meet Jared Ward and Billy BushJared Ward is the Founder and CEO of Luminous, driven by firsthand experience in DTC and sourcing to build a single, reliable system for e-commerce operators. His vision is to eliminate the operational drag caused by fragmented supply chain workflows, enabling brands to scale efficiently.Billy Bush serves as the Head of Product at Luminous, focusing on bridging the gap between complexity and clarity. He leverages his expertise in product strategy and systems thinking to ensure Luminous delivers practical, high-impact tools that meet the evolving operations needs of multi-warehouse, high-volume brands.

"We’re removing the blind spots that cost brands time and money."In this Luminous Product Update, Jared and Billy highlight how Luminous now auto-assembles products at receipt, values in-transit inventory with precision, and reconciles stock across every location in one report. Plus, they unpack new returns management tools that integrate directly with Shopify, and a smarter cost allocation engine for split shipments.Meet Jared Ward and Billy BushJared Ward, founder and CEO of Luminous, built the platform to give ecommerce operators a single, reliable system for scaling without the operational drag of manual processes. With a background in DTC and sourcing, Jared brings firsthand experience in solving fragmented supply chain workflows.Billy Bush leads product strategy at Luminous, blending deep expertise in experience design with a decade of product-market fit and systems thinking. His work ensures Luminous delivers practical, high-impact tools that bridge the gap between supply chain complexity and operational clarity.

What if the data you rely on to ship, fulfill, and scale... is wrong? In this episode, Anthony Armstrong of Americanflat unpacks 15 years of experience in Amazon operations—from the early days of black hat tactics to building a modern multi-channel ecommerce engine. He shares what separates brands that stall at $1M from those that scale, why lean ops beats bloated systems, and how trusting the wrong 3PL data can quietly wreck your margins. If you're managing Vendor Central, coordinating across multiple 3PLs, or looking to simplify your ops, this one's essential.Meet Anthony ArmstrongAnthony Armstrong is the Senior Operations Manager at Americanflat, a successful omnichannel brand. With over 15 years of experience in e-commerce, he considers himself an "OG" of the Amazon 3P model and has been instrumental in scaling previous companies from six to seven figures. At Americanflat, he's a key driver of their lean methodology, focused on finding and implementing "two-second improvements" to increase efficiency. His expertise lies in hands-on operations, validating processes, and building the right team to handle the complexities of a multi-3PL, multi-channel business.

"Now you can do everything in Luminous, at the top of your supply chain." Billy Bush joins Jared Ward to share a major upgrade: Bill Pay is live inside Luminous. Plus, auto-recon for AWD-FBA transfers, full HTML doc customization, and a smarter global search that cuts through chaos in milliseconds.Meet Jared WardJared Ward is the founder and CEO of Luminous, the supply chain operating system built for lean, fast-scaling ecommerce teams. A former DTC founder and sourcing executive, Jared built Luminous to fix the fragmented, spreadsheet-driven workflows slowing down modern operations.Meet Billy BushBilly Bush is the lead product strategist at Luminous, bringing over a decade of experience in product-market fit, systems design, and customer-centric innovation. With a deep background in experience design and JTBD thinking, Billy helps shape tools that solve real supply chain problems, driving alignment between tech, ops, and outcomes.

“The next $100M brand will be built by 10 people and AI.” Jay Davis, the mind behind Pillow Cube and several lean ecommerce ventures, believes ecommerce’s future belongs to lean, creative teams powered by automation, content, and AI. In this episode, he breaks down why bloated brands are out, retail isn’t dead, and how fractional teams and content libraries are key to scaling faster with less. If you're building a brand in 2025, this is the playbook.Meet Jay DavisJay Davis is the founder of many brands like Pillow Cube, Cold Case Ice Cream, StairSlide, and Creatably. With a background in both creative marketing and brand operations, he's building a new kind of ecommerce conglomerate—lean, profitable, and AI-ready.

"We got our first inbound lead from ChatGPT." AI isn’t theoretical anymore—it’s operational. In this episode, Jared Ward (Luminous), Fabricio Miranda (Flieber), and Blair Forrest (AMZ Prep) break down how AI is actively reshaping ecommerce—from automated outbound and SEO pods to robotic fulfillment and intelligent data mapping. If you're in ops, this is a glimpse into your not-so-distant future.Meet Blair ForrestAt AMZ Prep, Blair Forrest is turning logistics into a tech game. With teams across India and the Philippines, he’s built a full-stack go-to-market engine—blending outbound automation, SEO, and warehouse robotics.Meet Fabricio MirandaCEO of Flieber, Fabricio Miranda is obsessed with solving inventory chaos. He’s building a platform that helps ecommerce brands make smarter purchase decisions—with fewer people and better data.

"The Plaid for supply chain data." In this episode, TrackStar founders Daniel and Jeremy reveal how they went from a failed YC idea to building the universal API that's untangling backend chaos across commerce. Hear how a pivotal partnership with Luminous helped both teams scale, and why syncing warehouse data—not just passing it—was the breakthrough.Meet Daniel LangerDaniel Langer is the co-founder of TrackStar, the YC-backed startup building the first universal API for warehouse management systems. A former Director of Product at Datadog, Daniel brings deep technical expertise to one of commerce’s most fragmented infrastructure challenges. At TrackStar, he’s helping software teams eliminate backend chaos by simplifying how they connect to over 70 WMS platforms—powering smarter logistics, cleaner data, and faster scale across the supply chain.Meet Jeremy SchneckJeremy Schneck is the co-founder of TrackStar, where he’s helping build the digital plumbing for global commerce. By turning one of the industry’s messiest problems—warehouse system integrations—into a plug-and-play solution, Jeremy has helped TrackStar become the backbone for supply chain connectivity. With a clear focus on product simplicity and technical depth, he's leading the charge to eliminate integration bottlenecks and unlock faster, more reliable infrastructure for modern logistics software.

"The sales order stays whole, but fulfillment becomes flexible." In this deep dive, Jared Ward and Billy Bush unpack the thinking behind Luminous' new Fulfillment Order system—exploring how smarter multi-warehouse orchestration, dynamic routing, and automation rules are reshaping the future of commerce operations. From solving the complexities of split shipments to laying the groundwork for smarter purchasing flows, this episode captures a pivotal moment for brands scaling across multiple fulfillment channels.Meet Jared WardJared Ward is the founder and CEO of Luminous, where he is transforming ecommerce operations through a smarter, multi-warehouse ERP built for modern brands. With a background that spans DTC brand ownership to leading Made-in-China’s sourcing division, Jared’s hands-on experience in supply chain and fulfillment exposed critical gaps in traditional ecommerce software. His passion for solving operational inefficiencies shines through as he talks about how Luminous is enabling dynamic fulfillment flows, multi-warehouse orchestration, and automation-driven purchasing—giving brands the tools they need to scale efficiently and intelligently.Meet Billy BushBilly Bush is Head of Product at Luminous, where he drives product strategy with a relentless focus on solving real operational challenges for modern ecommerce brands. With a background in product management, systems design, and business strategy, Billy blends deep technical expertise with a consultative, customer-first approach. In this episode, his expertise is front and center as he breaks down how Luminous is rethinking fulfillment logic, multi-warehouse automation, and smarter purchasing flows to power faster, more efficient scaling.

"This year wasn’t just about what we accomplished—it was about what we learned." In Luminous Year in Review 2024, Jared Ward and Brendon Beebe unpack the defining moments of the year—discussing the wins, the setbacks, and the insights that will shape the future. Whether it’s game-changing innovation or the quiet shifts that make all the difference, this episode captures the essence of a year well spent.Meet Jared WardJared Ward is the founder and CEO of Luminous, where he is redefining ecommerce operations with a data-driven ERP solution. With a deep passion for supply chain and ecommerce, he has built, scaled, and led multiple ventures, from running his own DTC brands to leading Made-in-China’s sourcing division. His hands-on experience in sourcing, fulfillment, and operations exposed inefficiencies in ecommerce software, driving him to develop solutions that provide end-to-end visibility from source to sell. At Luminous, Jared is focused on empowering brands with smarter tools for inventory management, purchasing, and warehouse operations.Meet Brendon BeebeBrendon Beebe is the CTO and co-founder of Luminous, where he leads the development of cutting-edge ERP solutions tailored for modern ecommerce. With a strong background in technology strategy, he specializes in simplifying inventory management and fulfillment through automation and intuitive design. Before Luminous, Brendon drove innovation at foreUP Golf, scaling systems to support over 10 million users and handling transactions exceeding a billion dollars annually. His expertise lies in building scalable, user-friendly platforms that enhance efficiency, streamline operations, and empower ecommerce businesses to grow.

What makes business in Asia unique? Join David Dayton as he shares his experiences living and working in Thailand, Taiwan, and China, unraveling the cultural nuances that shape business practices in the region. From the role of relationships and trust in Chinese business dealings to the cultural significance of overtime work and social bonding activities, this episode offers a clear look at how cultural dynamics influence success in Asian markets. David also sheds light on governance differences between China and the U.S., the social intricacies of Southeast Asian markets, and strategic tips for entrepreneurs aiming to enter or exit these regions. Meet David DaytonDavid Dayton is a seasoned expert in Asian business cultures, with over two decades of firsthand experience. Having lived and worked in Thailand, Taiwan, and China, David combines a deep understanding of Southeast Asian corporate culture with practical insights from his time as an educator, anthropologist, and business consultant. He holds a Ph.D. in Chinese corporate culture and has spent years navigating complexities in international sourcing, supply chain management, and cross-cultural business strategies. Through his work, David provides valuable guidance to entrepreneurs and organizations seeking to operate effectively in Asian markets.

What if your emails could convert like a landing page? Join Brice Douglas, co-founder of Zaymo, as he shares the story of turning a simple idea from a BYU hackathon into a revolutionary email marketing platform. From Y Combinator to building a tool that transforms static emails into dynamic, interactive experiences, this episode dives into the challenges and triumphs of startup life—securing funding, fostering co-founder relationships, and redefining email engagement. The latest episode of OPS Unfiltered with Jared Ward is a must-listen for anyone interested in tech startups, email marketing, and innovative solutions.Meet Brice DouglasBrice Douglas is the co-founder of Zaymo, a cutting-edge platform that redefines email marketing by transforming emails into interactive tools for ecommerce brands. While studying at BYU, Brice joined forces with his co-founders, Santiago and Danny, to build Zaymo after a winning hackathon experience.Through his leadership, Zaymo secured nearly $2 million in funding and graduated from the prestigious Y Combinator program. Brice focuses on simplifying email marketing, helping brands drive real results with innovative, user-friendly solutions. His entrepreneurial path showcases a creative and determined approach to problem-solving in the digital marketing world.

"The real power of AI? It’s not in replacing systems—it’s in making them smarter." This episode of OPS Unfiltered dives deep into a dynamic conversation with Fabricio Miranda, CEO of Flieber, on how AI is reshaping business operations in ecommerce and retail. From disrupting supply chain tools to transforming junior-level tasks, Fabricio, Jared, and Brendon debate whether AI can truly deliver or if it’s overhyped. Discover how AI assists in decision-making, cleans messy data in seconds, and even sets the stage for a future where one person could run a $200 million ecommerce brand with AI-powered efficiency.Meet Fabricio MirandaFabricio Miranda is the CEO and founder of Flieber, a decision-making tool focused on inventory planning for e-commerce and retail businesses. With a strong background in supply chain operations, Fabricio offers practical insights into optimizing inventory management and improving business decisions. He emphasizes the challenges and opportunities of integrating AI into operational tools, highlighting its ability to simplify tasks like data cleaning and mapping. His approach focuses on using technology to enhance existing systems, making operations more efficient and user-friendly.

Is your brand strategy strong enough to withstand ecommerce pitfalls? In this episode, Tana Cofer shares her journey from corporate life at Pattern to founding RosieRai and Glitter Faced. She provides valuable insights on brand potential, omnichannel strategies, and the impact of technological advancements in marketing. Tana also discusses inventory management on platforms like Amazon and the importance of compelling product listings and storytelling.Meet Tana CoferTana Cofer is a dynamic entrepreneur and innovator known for her leadership in ecommerce. As the founder and CEO of RosieRai, she has built a thriving agency dedicated to helping small to medium-sized businesses succeed on major online marketplaces like Amazon, Walmart, and TikTok Shop. With extensive experience in digital marketing, including roles as Director of Advertising at Pattern®, where she managed multi-million dollar brands, and at Jamberry, where she boosted revenue through strategic website optimization and email marketing, Tana has made a significant impact in the industry. Currently, she is also the co-founder of Glitter Faced, a brand that enhances moments with unique edible glitter products. Tana’s expertise in digital marketing, combined with her entrepreneurial spirit, continues to drive her success in creating memorable and impactful brands, making her an inspiring figure in the ecommerce industry.

Tune in to the latest episode of OPS Unfiltered as Jared Ward and Brendon Beebe shares how Luminous blazes a path - hitting a milestone of $1 million in ARR and setting their sights on $10 million.Jared and Brendon reveal how the team is leveraging AI, hackathons, and NetSuite CRM enhancements. Plus, meet Jordan Bush, Luminous backend developer genius, and hear the latest insights from industry events like SaaStr. Don't miss out!Meet Jared Ward & Brendon BeebeBrendon Beebe and Jared Ward are the masterminds behind the strategic growth and innovation at Luminous. Under their leadership, Luminous integrates AI into product development to optimize niche use cases without fully pivoting to AI-driven solutions. They focus on enhancing the wholesale experience, with features like automated billing and improved sales order invoicing, positioning Luminous competitively. Their approach to restructuring customer support and exploring new growth opportunities underscores their commitment to driving the company's success and expansion. Brendon and Jared's vision and leadership continue to propel Luminous toward new horizons.

From college grad to SaaS leader, meet Tanner Chatterley, CEO of OrderProtection.com. He shares how he mastered the VC hustle at Route, pivoted for success, and built OrderProtection through smart partnerships, tech, and exceptional customer service. Unpack the secrets of collaboration, company culture, and the power of listening to your customers. All these and more on the latest episode of OPS Unfiltered!Meet Tanner ChatterleyTanner Chatterley is the CEO of OrderProtection.com, a leading SaaS company providing ecommerce brands with shipping protection and post-purchase support services. Tanner shares how his career evolved from a fresh graduate at BYU-Idaho to leading a fast-growing SaaS company in the ecommerce sector. His insights emphasize the importance of staying in constant communication with customers, a lesson he learned throughout his roles in companies like Route and Aumni. Tanner highlights how this customer-centric approach helped him differentiate OrderProtection.com, building sophisticated tech solutions that align with customer needs and scale the business.

Struggling with ecommerce accounting? Join Jon Blair, Founder of Free to Grow CFO and Jared Ward on the latest episode of OPS Unfiltered as they talk about revenue recognition, inventory accounting, and time zone challenges. Discover the benefits of outsourcing your CFO needs and explore Finaloop, an innovative accounting software. Tune in for practical tips to avoid costly accounting errors!Meet Jon BlairJon Blair is a seasoned financial expert specializing in ecommerce operations. With a background in both COO and CFO roles, Jon has a unique perspective on the financial challenges and opportunities facing ecommerce businesses. He has successfully scaled multiple ecommerce brands, including Guardian Bikes, and has appeared on Shark Tank. Jon's expertise lies in optimizing accounting practices, streamlining operations, and providing strategic financial guidance to help ecommerce companies achieve sustainable growth.

What if your company could achieve 6x customer growth in just one year? Join Luminous co-founder and CTO Brendan Beebe as he shares the journey of building Luminous. Find out how Brendon landed major ecommerce clients and how he and the Luminous team is aiming for a $3 million ARR. Gain SAAStr insights as Brendon reveals the importance of equity distribution in startups. He also shares lessons learned from early marketing struggles and how Luminous bounced back. Tune in now to the latest episode of OPS Unfiltered!Meet Brendon BeebeBrendon Beebe is the Co-founder and CTO of Luminous, a leading ecommerce platform that has achieved rapid growth through its innovative approach. Under Brendon's guidance, Luminous has successfully navigated the challenges of traditional ERP systems and developed a tailored solution that meets the unique needs of mid-market ecommerce businesses. With a focus on transparency, equity, and customer satisfaction, Brendon has played a pivotal role in Luminous's success and continues to drive the company's growth.

Is your product idea safe overseas? Darin Long, a manufacturing veteran, spills the beans on how to protect your intellectual property. From tooling security to supply chain espionage, this episode is a must-listen for anyone bringing products to market.Meet Darin LongDarin Long, founder of InfiTex and several other successful ventures, is a seasoned expert in global manufacturing. With decades of experience and a deep understanding of global supply chains, he's mastered the art of protecting intellectual property. From China to Guatemala, Darin has firsthand knowledge of the challenges and solutions. His insights will help you keep your competitive edge.

Join us as we chat with Parker Burr, founder of Feet Clothing, about his journey from college dorm room to successful e-commerce brand. Discover how he mastered sock printing, tackled inventory challenges, and scaled his business on Shopify. Parker shares his lessons on balancing marketing and operations, the power of paid advertising, and the hurdles of rapid growth. Tune in to the latest episode of OPS Unfiltered for a raw and honest look at the ups and downs of entrepreneurship.Meet Parker BurrParker Burr is the founder of Feet Clothing, a successful e-commerce brand he built from the ground up. From his college dorm room to a thriving business, Parker's journey is marked by innovation and resilience. He’s navigated the challenges of inventory management, burnout, and venture capital, offering invaluable insights for aspiring entrepreneurs. Today, Parker is dedicated to supporting the next generation of e-commerce founders through his company, Flagship.

Can an unexpected leap into ecommerce transform your life completely? Join us as we welcome Kerrie Fitzgerald, visionary behind The Dapper Dog Box and the Ecommerce Society, to share her journey from international education marketing to creating a thriving ecommerce business. Kerrie opens up about her moment of clarity as a new mom that sparked the idea for a dog-themed subscription service. From brainstorming at Starbucks to the chaotic early days of packing orders in her living room, Kerrie reveals the gritty reality of scaling her start-up. Learn how she leveraged Instagram and email lists, faced inventory management hurdles, and embraced outsourcing to grow her business to $200,000 per year. Reflecting on selling her first business, Kerrie shares insights on decision-making and building her next venture with the intent to sell. Tune in for a treasure trove of ecommerce tips on organic growth and smart outsourcing.Meet Kerrie FitzgeraldFrom Mompreneur to Ecommerce Boss, Kerrie Fitzgerald, the mastermind behind The Dapper Dog Box, wasn't always an ecommerce guru. This former international education marketer pivoted after a "mompreneur" moment, combining her love for dogs with stylish accessories. Starting with Starbucks brainstorming sessions, she built a loyal following through organic marketing (Instagram, email). From packing orders in her living room to outsourcing tasks, Kerrie learned valuable lessons about scaling and the power of letting go. Eventually, her $200,000/year business found a new home, providing her with the freedom to explore new ventures with a work-life balance she craved. Kerrie's story is a testament to the power of organic growth, strategic decisions, and knowing when to move on.

Synopsis:From salon owner to ecommerce COO, Alessandra of Healthy Roots Dolls spills the tea on scaling your business! Hear her epic journey (from Venezuela to supply chain guru) & actionable insights for crushing common COO challenges: 3PL woes, peak season madness, retail fulfillment beasts. Get ready for insider tips on pricing, cash flow, manufacturer negotiation, PO financing, and nailing 3PL agreements. Plus, Alessandra drops knowledge bombs on visual mapping & killer SOPs for streamlined operations & explosive eCom growth.Meet Alessandra SzulAlessandra Szul is the COO of Healthy Roots Dolls, with an inspiring journey from her family's cosmetic salon in Venezuela to mastering supply chain management. With a background in computer science, product management, and founding her own trucking company, she brings a unique perspective to optimizing supply chain strategies. Through her consulting firm, Robelink Innovation and Consulting, Alessandra helps businesses scale their e-commerce ventures by blending creative founders with operational experts. Her expertise in selecting the right 3PL partners, managing cash flow, and operational optimization provides invaluable insights for growing e-commerce businesses.

In this episode, Matt Holman, founder of Subscription Prescription and Commerce Catalyst, spills the tea on building successful subscription businesses. Learn how to master models, boost customer loyalty, navigate the tech stack (including platforms like QPilot and Recharge), and leverage the power of community building (think Chewy) – all while keeping your finger on the pulse of the Utah ecommerce scene. Meet Matthew HolmanMatt Holman is the innovator behind Subscription Prescription and Commerce Catalyst, offering deep insights into mastering subscription models and boosting customer retention. With a rich background in e-commerce and SaaS, particularly in Utah, Matt emphasizes the importance of tech stacks, analytics, and logistics in subscription-based businesses. He advocates for understanding customer demands and leveraging feedback to enhance value propositions. Matt is also passionate about building online communities and personal brands, underscoring the long-term benefits of authentic engagement

David Dustin, CEO of ShipInsure, shares his journey from sales leader to e-commerce visionary. Unpacking the secrets behind Ship Insure's $1.3 million success, David dives into their innovative shipping insurance model and strategic partnerships with Hawk Media, Shopify, and GoDaddy.  The episode expands to explore challenges faced by e-commerce merchants with Luminous, offering customer-centric solutions for navigating ERPs and mastering inventory. David's unique perspective, honed through his transition to CEO, provides valuable insights on organic growth, giving back, and the power of personal branding in the ever-changing SaaS sales landscape. Join us for actionable strategies and inspiring anecdotes to reshape your approach to scaling in the tech world.Meet David DustinDavid Dustin, a visionary leader in e-commerce shipping insurance, steered ShipInsure to a remarkable $1.3 million in revenue. A sales powerhouse, David transitioned from VP of Sales to CEO, leveraging his expertise in organic growth and building a strong personal brand. His strategic partnerships with industry titans like Shopify and GoDaddy, coupled with a customer-centric approach, have cemented him as a respected figure in SaaS sales.

From water treatment in Brazil to hedge funds in New York, Fabricio's journey is a testament to entrepreneurial spirit. Join us as he explores navigating diverse industries, building global teams, and launching Flieber, a revolutionary inventory planning tech solution. This episode dives into the challenges of scaling startups, the importance of local champions, and the future of AI-powered supply chain management.  Fabricio's insights are a must-listen for anyone seeking to conquer the complexities of international business and retail innovation.Meet Fabricio MirandaE-commerce entrepreneur Fabricio Miranda, fueled by tech and engineering expertise, launched Flieber to transform inventory management. Flieber's platform leverages data and algorithms to solve complex supply chain issues, optimizing inventory, reducing stockouts, and fueling growth for e-commerce businesses. Fabricio's focus on marrying technology with practical solutions makes Flieber a trusted partner, setting new industry standards and empowering companies to navigate inventory complexities with precision.

Ever wonder how a pair of jeans travels from factory floor to your closet? Dive deep into the world of global trade with Darren Long, from the wild west days of the late 80s to the digital revolution, he shares his experiences building relationships, overcoming challenges, and witnessing the rise of a manufacturing powerhouse. Darren also offers his insights on the future, including potential shifts by corporations and the possibility of a domestic production resurgence. In this episode of OPS Unfiltered, join Jared Ward and Darren Long for a captivating exploration of international business and the human spirit that drives it.Meet Darren LongSeasoned entrepreneur Darren Long leverages his experience navigating China's supply chain complexities since the 1990s. His expertise across electronics, garments, and medical devices emphasizes ethical sourcing and supplier vetting. Now operating factories in Guatemala and Indonesia, he sources for renowned brands like Pendleton, Columbia, and Puma. Darren advocates for supply chain diversification and offers strategic advice to e-commerce founders for sustainable growth.

How do you integrate new systems into a business smoothly? In this episode, Josh and Taylor (Meet Taylor, the newest member of the Luminous team, just in from foreUp Golf) share the keys to careful implementation and onboarding, highlighting the critical role of attention to detail in Luminous's operations. Discover how to build lasting client relationships and provide excellent service, crucial for boosting operational efficiency and customer satisfaction.Learn about effective strategies for streamlining processes and choosing the best communication channels. Taylor will cover the importance of accountability, sharing insights from his work with LitJoyCrate and Skubana. Join the conversation and explore how to scale customer implementation while keeping service personalized. Meet Josh SandersAs Head of Accounts at Luminous, Josh delivers custom, practical implementation strategies for e-commerce businesses. His expertise includes managing Amazon channels and handling the complexities of 3PLs and wholesale. He works closely with clients to tailor inventory systems to their needs with an approach that focuses on deeply understanding each business's unique challenges and goals, guiding them toward efficient operations and better visibility.Meet Taylor CaldwellTaylor brings a client-first mindset to Luminous after rocking various customer-facing roles. From managing apartments to leading success at foreUp Golf, his BYU public health background blends with real-world experience. Now, he ensures clients have a smooth ride with Luminous, using clear communication and teamwork to unlock their e-commerce potential.

Wondering what separates a $10 million e-commerce store from a $100 million powerhouse? E-commerce marketing guru Damian Dayton, CEO of Creatably, shares his secrets to success in our interview. He stresses the importance of strong marketing leadership, especially for companies nearing that growth milestone. He shares his insights into the power of engaging content and commercials that build brand loyalty and recognition.In this episode of OPS Unfiltered, get a peek behind the curtain at the world of commercial editing and fresh marketing insights. Discover Damian's journey as he discusses the shift from operational focus to creative marketing, using examples from Pillow Cube and Utah's business scene, insights on early-stage growth challenges, Apple's privacy impact, and moving towards value-driven campaigns. Meet Damian DaytonDamian Dayton is the Chief Creative Officer and co-owner of Creatably, a leading company in e-commerce marketing. With almost 30 years of experience, Damian leads with engaging storytelling and effective data-driven strategies. Under his guidance, Creatably has launched over a hundred successful campaigns for both startups and well-known brands such as Pillow Cube, StairSlide, and Thread Wallets. Damian believes in the power of great creative work to stand out in the digital era, handling challenges with both humor and insight. His personal stories add a relatable touch, bridging technology with everyday life. As a marketer, storyteller, and innovator, Damian always looks for new ways to connect brands with consumers, establishing Creatably as a key player in the e-commerce field.

E-commerce wiz Zechariah Hintz joins Jared Ward to share his incredible ecommerce journey - from his early days in online perishable sales at Smithfield Foods to his current venture, Glitter Faced, Zech offers strategic insights on scaling operations and the importance of choosing the right approach. He also shares a humorous anecdote from his early days, reminding us that valuable lessons often come from honest mistakes. In this episode of OPS Unfiltered, learn valuable lessons on managing inventory during a crisis, crafting a bespoke Warehouse Management System, and the art of rebounding from setbacks.Meet Zechariah HintzZechariah Hintz is a veteran in the e-commerce sector. His journey began at Smithfield Foods, followed by a pivotal role at Pattern, an e-commerce firm where he was instrumental in scaling the business from millions to over a billion dollars in revenue. Zech has honed his skills in navigating through challenges, from handling pandemonium in warehouses during the pandemic to resolving inventory dilemmas. Currently, at the helm of Glitter Faced, he expertly blends product allure with astute inventory management. Zech's journey provides invaluable insights for anyone venturing into the world of ecommerce.

In this episode of Ops Unfiltered, Founder and CEO Jared Ward cracks the code on back-end systems. He exposes the limitations of ERPs and downmarket tools, revealing the gap Luminous was built to fill. Tune in for actionable insights!Meet Jared WardBefore building Luminous, Jared Ward wasn't just a software CEO, he was a seasoned entrepreneur with a string of successful direct-to-consumer (DTC) brands under his belt. This hands-on experience gave him a front-row seat to the challenges faced by businesses, especially when the pandemic hit.It was this frustration with clunky back-end systems that sparked the idea for Luminous. Jared saw a gap in the market for a solution that was both powerful and user-friendly.  Driven by his own struggles, he set out to create a platform that would revolutionize the way businesses manage their operations.

In this episode of OPS Unfiltered, join Jared Ward, CEO and Founder of Luminous, for an unfiltered discussion on e-commerce platforms. Alongside industry experts Brendon Beebe and Josh Sanders, they'll dissect the pitfalls of NetSuite, explore the promise of new solutions like Luminous, and share valuable insights on successful SaaS product development, customer-centric strategies, and implementation approaches. Get ready to uncover secrets to thriving in the ever-evolving e-commerce landscape. This episode is packed with actionable takeaways – tune in now!Meet Josh SandersJosh is a dynamic professional who was virtually raised in the bustling world of e-commerce, thanks to his family's Thread Wallets brand. This unique upbringing imbued him with an intrinsic understanding of operations and a deep passion for the industry from a very young age. Josh's approach combines a rich legacy of e-commerce knowledge with innovative strategies and a client-centered focus, making him a pivotal figure in driving success for Luminous and its diverse portfolio of clients.Meet Brendon BeebeBrendon is the CTO behind Luminous, where his expertise and vision are integral to revolutionizing backend e-commerce systems for today's brands. With a distinguished track record, he most recently served as the CTO of ForeUp Golf, steering the company to its zenith as the leading ERP provider in the golf industry, culminating in a successful exit.

In this episode of Ops Unfiltered, discover the secrets behind leading the leaders with Luminous co-founder and CEO Jared Ward. Join him as he sits down with founder coach Chad Brown, delving into the intricacies of leadership and entrepreneurship. Uncover the keys to success, from open communication to confronting difficult conversations head-on. Gain insights into fostering full transparency with both employees and customers, while also learning the importance of taking full responsibility in every aspect of leadership. With Brown's expertise, explore the significance of immediate feedback and ensuring alignment of vision within your team. Don't miss this episode of Ops Unfiltered, where you'll uncover invaluable lessons for navigating the challenges of leadership in today's fast-paced business landscape.Meet Chad BrownChad Brown is a dynamic founder coach with a passion for empowering entrepreneurs and their teams to achieve their fullest potential. With years of experience in coaching and business consultancy, Chad specializes in helping founders navigate the complexities of scaling their visions and aligning their teams with core organizational goals. His expertise lies in fostering open communication, encouraging ownership, and cultivating an environment where difficult conversations are seen as opportunities for growth and alignment.

In this episode of OPS Unfiltered, discover the secrets behind scaling your business from startup to success, straight from the expert insights of Free to Grow CFO co-founder Jon Blair. Join Luminous CEO and co-founder Jared Ward as he delves into Blair's journey, from navigating the early stages of high-growth companies to sealing the deal on Shark Tank with Guardian Bikes. Gain invaluable advice on managing operations, matching costs with revenue, and optimizing inventory for exponential growth. Plus, uncover when it's the right time to integrate ERP systems and avoid the common pitfalls of premature implementation. Don't miss this episode of Ops Unfiltered, where you'll learn how to leverage technology to streamline financial operations and strategically propel your business forward. Tune in now for actionable strategies and expert insights!Meet Jon BlairJon Blair previously held the roles of COO and CFO at Guardian Bikes, a company that received an investment from Mark Cuban on the ABC show Shark Tank. There, he was a pivotal member of the founding team and instrumental in driving the DTC kid's bike brand's revenue from inception to multi-million dollar status over four years while also securing over $15 million in funding. Following his tenure at Guardian Bikes, Jon established Free to Grow CFO. This venture is Jon's way of extending his financial expertise to burgeoning DTC brands, offering them the strategic benefits of CFO services on a part-time, outsourced basis. 

In this episode of Ops Unfiltered, join Luminous founder and CEO Jared Ward as he explores the intricacies of supply chain management with Shyft Global founder Alex Burdge. Discover Burdge's insights on prioritizing product sales over fulfillment complexities. Uncover key lessons on selecting 3PL partners, optimizing supply chains for efficiency and scalability, and fostering healthy relationships with suppliers and vendors to drive business success.Meet Alex BurdgeAlex Burdge is a seasoned supply chain management expert and the visionary founder of Shyft Global, a company renowned for its innovative approach to supply chain challenges. With an educational background from Brigham Young University, where he majored in supply chain management, Alex honed his skills and passion for the field through various roles within the supply chain sector, gaining invaluable insights and experience. His entrepreneurial journey began as a response to identified market gaps, driven by a desire to offer disruptive solutions and create substantial value in supply chain management.

In this episode of Ops Unfiltered, join Luminous CEO and co-founder Jared Ward as he dives into the world of e-commerce with Fawn Design CMO Trevor Crump. Discover Crump's journey from consulting to serving as CMO, as he shares insights on scaling e-commerce businesses and overcoming common pitfalls. Learn about Crump's innovative solution, Bestie AI, designed to enhance direct customer communication and deepen brand connections, and gain valuable advice on content creation for business growth and visibility.Meet Trevor CrumpAs one of the original partners of Asher Golf, Trevor helped to launch and elevate the brand. After his tenure at Asher, Trevor transitioned to a consulting role, where his skills were sought after by burgeoning e-commerce brands looking to carve out their niche in competitive markets. Trevor's entrepreneurial spirit led him to the role of Chief Marketing Officer at Fawn Design, where he was instrumental in steering the company's marketing strategies and expanding its market presence. His success at Fawn Design showed his ability to blend creative marketing with data-driven decision-making.

In this episode of Ops Unfiltered, join Luminous CEO and founder Jared Ward as he dives into the world of logistics with Revamp Fulfillment founder Devin Barker. Discover the power of starting small, scaling up with attention to detail, and embracing customer service as a core strategy in navigating the challenges of the 3PL industry. Barker's journey showcases the advantages of being agile and selective in client partnerships, highlighting the path to building a successful business grounded in operational excellence and client satisfaction.Meet Devin BarkerDevin Barker is a seasoned entrepreneur and logistics expert who has carved a niche in the third-party logistics (3PL) industry. He founded a successful 3PL company, Revamp Fulfillment, that stands out for its commitment to transparency, customer service, and operational efficiency. An advocate for continuous learning and adaptation, Devin is passionate about sharing his insights with others in the industry, helping them navigate the challenges and opportunities of 3PL.

In this episode of Ops Unfiltered, join Luminous co-founder and CEO Jared Ward as he addresses the fallout from the unexpected shutdown of Jane.com, offering resources for affected sellers and discussing the future of e-commerce operations with upcoming enhancements and a focus on community and customer engagement.Meet Jared WardJared Ward is the founder and CEO of Luminous, providing innovative software solutions for businesses. His entrepreneurial journey is marked by a series of successful direct-to-consumer (DTC) brands. The inception of Luminous was born out of necessity during the onset of the pandemic when Jared identified a crucial gap in the market for efficient and comprehensive back-end operational solutions. Motivated by the challenges he encountered while managing his DTC brands, Jared embarked on the journey to create Luminous, aiming to revolutionize the way businesses manage their operations.

In this episode of Ops Unfiltered, discover the strategic decisions behind Renova Worldwide's technological journey as President James Andrus shares insights with Luminous co-founder and CEO Jared Ward. Uncover how the nutritional supplement company navigated the balance between scalability and flexibility, ultimately finding the perfect fit with Luminous's one-stop-shop solution.Meet James AndrusJames Andrus, president of Renova Worldwide, has steered his business toward innovative solutions that address nutritional deficiencies through advanced supplementation. Under James's leadership, Renova Worldwide has distinguished itself with its flagship product, a meticulously formulated supplement of vitamins, minerals, amino acids, and plant extracts. This product, backed by 25 years of research and featured in numerous medical journal publications, showcases science-based wellness solutions.

In this episode of Ops Unfiltered, join Luminous CEO and co-founder Jared Ward as he uncovers the secrets to solving business challenges with operations guru Steve Clark, founder of Odyssey Snacks, offering invaluable insights drawn from his extensive experience at Kodiak Cakes and Koch Industries. Clark talks about the common pitfalls of transitioning from basic accounting systems to advanced ERP systems, emphasizing the need for operations professionals to advocate for streamlined processes to enhance efficiency and avoid unnecessary overhead costs.Meet Steve ClarkSteve Clark co-founded Odyssey Snacks, a startup producing prebiotic protein bars. He continues to apply his operational acumen to drive the company's success. Beyond leading his venture, Steve is passionate about sharing his knowledge and offering consultancy services to clients seeking to refine their demand planning and operational strategies. His past experience includes Koch Industries and Kodiak Cakes. 

In this episode of Ops Unfiltered, LedgerGurus’ operations manager John Bottoms shares his thoughts on e-commerce essentials and the secrets to smooth operations. Learn why mapping your current processes is RULE #1 before diving into tech. Avoid integration nightmares with John's tips for smooth software connections. Plus, find out how a chat with a software pro can land you the perfect solutions for YOUR business. Watch now and learn valuable lessons from his experience.Meet the Luminous Sales TeamLogan Holgate Logan Holgate is a seasoned sales professional with a robust background in door-to-door solar sales, where he honed his skills over seven years. His expertise in building relationships and driving sales growth has been demonstrated through his leadership, where he successfully managed sales teams of up to 50 people, showcasing his ability to inspire and motivate teams towards achieving their goals. Logan now embarks on a new challenge as the first Sales Development Representative (SDR) at Luminous and is determined to achieve an impressive milestone of $3 million in sales over the next 12 months. Jared WardJared Ward is the founder and CEO of Luminous, providing innovative software solutions for businesses. His entrepreneurial journey is marked by a series of successful direct-to-consumer (DTC) brands. The inception of Luminous was born out of necessity during the onset of the pandemic when Jared identified a crucial gap in the market for efficient and comprehensive back-end operational solutions. Motivated by the challenges he encountered while managing his DTC brands, Jared embarked on the journey to create Luminous, aiming to revolutionize the way businesses manage their operations.

In this episode of Ops Unfiltered, LedgerGurus’ operations manager John Bottoms shares his thoughts on e-commerce essentials and the secrets to smooth operations. Learn why mapping your current processes is RULE #1 before diving into tech. Avoid integration nightmares with John's tips for smooth software connections. Plus, find out how a chat with a software pro can land you the perfect solutions for YOUR business. Watch now and learn valuable lessons from his experience.Meet John BottomsWith 22 years of professional experience, John Bottoms is a seasoned expert with multifaceted expertise in marketing, sales, client relations, and digital marketing. He lives in Virginia Beach and has taken on numerous pivotal roles at organizations like Strike Force Beverage, Arbor Pharmaceuticals, and GSS GEAR.