Roundtable: 2026 Business Pivots w/ Laurie MacPherson, Haley Johnson, and Erin Perkins

I’m officially calling 2026 the year of the pivot.I’m making some big changes in my own business, letting go of traditional coaching, making new investments, and fully stepping into my role as a strategy-first agency owner. And everywhere I look lately, on Threads, in networking groups, and in conversations with peers, I’m seeing other business owners doing the same.So for this collaborative episode of The Six Figure Brand Podcast, I invited three friends and fellow online business owners, Lori McPherson, Haley Johnson, and Erin Perkins, to share the big pivots they’re making in 2026.We talk through what they’re changing, why those shifts felt necessary, how brand strategy played a role in each decision, and what success actually looks like on the other side of a pivot. Whether that means changing platforms, redefining values, or completely reimagining how their work shows up in the world.👉 In This Episode, You’ll Learn:Why so many online business owners are making major pivots heading into 2026How Lori McPherson is shifting her marketing away from Facebook and leaning into Threads, and why brand strategy drove that changeWhat led Haley Johnson to reevaluate a brand strategy she created in her early 20s, and how outgrowing it opened the door to a more aligned businessWhy Erin Perkins is transitioning from done-for-you services into building a tech company without changing her core missionThe different ways brand strategy can change, evolve, or stay the same during a pivotHow to define success when you’re prioritizing sustainability, alignment, and long-term impactWhy building in public and allowing your business to evolve is often the most strategic move🎧 Tune in for an honest, collaborative conversation about business pivots, evolving brand strategy, and making bold changes that support where you’re actually headed, not just where you started.🔗 Links & Resources:➡️ Laurie's Website & Instagram➡️ Haleys Website & Instagram➡️ Erin's Website & Instagram➡️ Morgan's Website & InstagramThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!