Roundtable Roadshow: Northampton - Guest Experiences and the Human Balance

Coming live from the UK Hotelier Roundtable Roadshow - this conversation comes from Whittlebury Park, with our hotel host Bradley Spillman, Senior Digital and Marketing Manager, alongside and a panel of experts. We look into how a family-run estate is using data, design and technology without losing that human, hospitality feel.Featuring David Ohanjanian from Up Hotel Agency, Sharon Cowler of Netaffinity, Prem Jethwa-Odedra from Biteluxe, Alessandra Leoni from Focus on Hospitality, Scot Turner from Auden HospitalityWhat We Explore- Personalisation & Story: How Whittlebury Park is using small, specific touches and guest data to move beyond generic messaging and create stays that feel remembered, not just recorded.- Websites & Conversion: Why a clear brief, flexible design and a shorter booking journey turned Whittlebury’s website into both a brand window and a serious revenue driver.- Tech & Human Balance: How booking engines, WhatsApp, on-site data capture and smarter F&B and spatial design can support direct bookings and guest satisfaction without losing the heart of hospitality.What stayed with me from this roundtable is how hoteliers challenges are shared, whether running a vast estate or opening a single independent hotel. The tools are there, but the real work is choosing the right ones, aligning owners and teams, and keeping the guest’s reality at the centre. Sometimes - tech is not the answer.Hoteliers' Voice is one of FeedSpot's top Hospitality Podcasts and is produced by Urban Podcasts.