Roy Sexton: From Theatre To Marketing Lawyers (#008)

Roy is the Director of Marketing at Clark Hill law, a firm of over 650 attorneys in 25 offices throughout the US, Europe and Mexico. With a passion for improving culture, solving problems, facilitating business growth, and collaborating on long term strategy. Roy has been a marketing communications and strategic planning professional for nearly 20 years in fields such as consulting, healthcare, the legal industry, and college advancement. With a rare background involving theatre and an MBA he offers a unique perspective with self deprecating and directly honest approach. There are a multitude of marketing nuggets and insights into dealing with different types of people and mindsets. In this episode we discuss:Good marketing as telling storiesWhy professionals might be wrong 9 times out of 10 about why their client buys from themMarketing adviser as stage manager or show directorBring the same energy each time, regardlessMoving highly intelligent people to your point of viewHow to challenge effectively but respectivelyA more unique route to law and marketingThe benefits of charity workInsights from a theatre background & an MBALessons from collaborating with limited resourcesCasting for culture not talent: Why it's a bad idea hiring based solely on technical skillsConnect with Roy Sexton:Clark Hill Business Law Firm: https://www.clarkhill.com/Facebook: https://www.facebook.com/roy.sextonLinkedIn: https://www.linkedin.com/in/royesexton/For transcripts and more information visit: www.almcride.com/roy-sexton-theatre-to-marketing-lawyers-interview-008If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes. If you're interested in more visit www.almcbride.com/minicourse for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet. If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.