EPISODE · May 6, 2026 · 12 MIN
入境游遍地是黄金
from 虎嗅·商业有味道
“入境游已经从‘开始复苏’的1.0时代，进入‘需求分层、产业裂变’的2.0时代。”外国游客不再满足于见到“真实的中国”，而是要去参观科技大厂、要把预算留给中医、把脚步深入三四线城市。这给旅游行业带来了更精细的产品设计需求、更高阶的服务挑战，同时也意味着更广阔的掘金空间、更深远的经济影响。01:49 “基建运动”开启，入境游遍地是黄金07:22 “China Travel”领进门，老外被全方位硬控
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入境游遍地是黄金
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How long is this episode of 虎嗅·商业有味道?
This episode is 12 minutes long.
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This episode was published on May 6, 2026.
What is this episode about?
“入境游已经从‘开始复苏’的1.0时代，进入‘需求分层、产业裂变’的2.0时代。”外国游客不再满足于见到“真实的中国”，而是要去参观科技大厂、要把预算留给中医、把脚步深入三四线城市。这给旅游行业带来了更精细的产品设计需求、更高阶的服务挑战，同时也意味着更广阔的掘金空间、更深远的经济影响。01:49 “基建运动”开启，入境游遍地是黄金07:22 “China Travel”领进门，老外被全方位硬控
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