Rule breakers & rebels - challenge the status quo

When’s the last time you broke a rule not recklessly, but smartly, strategically, and creatively? This week on Now Go Create, Claire Bridges explores the maverick mindset that drives creative breakthroughs, inspired by her conversation with Graham Goodkind (Frank PR) and high-jump legend Dick Fosbury, whose “Fosbury Flop” didn’t just win medals but changed the sport forever. Claire breaks down how to spot the unspoken rules, question industry norms, and turn constraints into creative catalysts. Through stories from brands like Brahma, Netflix, KFC, Patagonia, Burger King, and Kim Kardashian’s SKIMS, Claire shows how challenging constraints and taboos can fuel ideas and inspire campaigns. Have a listen, we dare you! Highlights: The maverick mindset: Why breaking the rules (strategically) is a route for creativity Turning “we can’t” into “we can if” - the genius of creative constraints Brazilian beer brand Brahma’s workaround: leveraging footballers’ hair to sidestep legal restrictions Netflix’s “no rules rules”: radical candour Addressing the elephant in the room for business breakthroughs Controversy as a strategy: SKIMS, Paddy Power & triggers to try Pick a fight: lessons from Burger King, Subway for challenger brands everywhere Practical exercises to help you flip conventions next time you brainstorm. Do you have a bold story or breakthrough you want to share, or a creative challenge you want Claire to discuss next, or a creative dilemma you’d like her to tackle on the show? Email [email protected]. About Claire Bridges Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011. Sign up for our weekly email for free podcast worksheets and to hear about new courses, events and all things creative. Receive 21 free creativity hacks as a thank you. http://eepurl.com/dtrWZf Connect with Claire: Website: https://nowgocreate.co.uk/ Instagram: https://www.instagram.com/nowgocreate/ Facebook: https://www.facebook.com/NowGoCreate LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14 Produced by winteraudio.co.uk